Insights

Community Engagement CEFCU actively participates in local community events such as fundraisers and charity runs, indicating a strong community presence. This offers opportunities to propose targeted financial products and sponsorship collaborations to enhance local engagement and brand loyalty.

Technological Innovation The launch of new self-service IRA tools and the use of advanced digital technologies demonstrate CEFCU's commitment to digital banking. This creates opportunities to offer advanced fintech solutions, online account management systems, and cybersecurity services.

Growth Strategy The acquisition of Valley Credit Union and expansion into California markets suggest a growth-oriented approach. Sales efforts can focus on cross-selling financial products to new regional members and offering tailored financial solutions for multi-state operations.

Recognition & Credibility Being recognized as the top credit union in Illinois by Forbes enhances CEFCU’s market credibility. This opens avenues for premium financial service proposals, strategic partnerships, and digital marketing collaborations to strengthen their competitive edge.

Customer Base Insights Membership eligibility spanning multiple counties in Illinois and California, combined with a focus on employees of Caterpillar and local communities, presents opportunities to promote specialized business banking, small business loans, and employee financial wellness programs tailored to these demographics.

CEFCU Tech Stack

CEFCU uses 8 technology products and services including Google Ads, JSON-LD, Marketo, and more. Explore CEFCU's tech stack below.

  • Google Ads
    Advertising
  • JSON-LD
    Javascript Frameworks
  • Marketo
    Marketing Automation
  • Red Hat
    Operating Systems
  • Google Tag Manager
    Tag Management
  • USPS
    Transportation And Fleet Management
  • Apache HTTP Server
    Web Servers
  • X-UA-Compatible
    Web Tools And Plugins

CEFCU's Email Address Formats

CEFCU uses at least 1 format(s):
CEFCU Email FormatsExamplePercentage
FLast@cefcu.comJDoe@cefcu.com
90%
First.Last@cefcu.comJohn.Doe@cefcu.com
7%
Last@cefcu.comDoe@cefcu.com
3%

Frequently Asked Questions

Where is CEFCU's headquarters located?

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CEFCU's main headquarters is located at 5401 West Dirksen Parkway Peoria, Illinois 61607 United States. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is CEFCU's phone number?

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You can contact CEFCU's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CEFCU's official website and social media links?

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CEFCU's official website is cefcu.com and has social profiles on LinkedIn.

How much revenue does CEFCU generate?

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As of April 2026, CEFCU's annual revenue is estimated to be $533K.

What is CEFCU's SIC code NAICS code?

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CEFCU's SIC code is 6062 - Credit Unions, Not Federally Chartered NAICS code is 52211 - Commercial Banking.

How many employees does CEFCU have currently?

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As of April 2026, CEFCU has approximately 602 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Ceo: J. M.Chief Operations Officer: D. H.Chief Financial Officer: C. W.. Explore CEFCU's employee directory with LeadIQ.

What industry does CEFCU belong to?

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CEFCU operates in the Banking industry.

What technology does CEFCU use?

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CEFCU's tech stack includes Google AdsJSON-LDMarketoRed HatGoogle Tag ManagerUSPSApache HTTP ServerX-UA-Compatible.

What is CEFCU's email format?

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CEFCU's email format typically follows the pattern of FLast@cefcu.com. Find more CEFCU email formats with LeadIQ.

When was CEFCU founded?

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CEFCU was founded in 1937.

CEFCU

BankingIllinois, United States501-1000 Employees

CEFCU (Citizens Equity First Credit Union) is a credit union based in Peoria, Illinois.

CEFCU was founded in 1937 as Caterpillar Employees Credit Union (CECU), later switched to a federal credit union charter and the name CEFCU (Caterpillar Employees Federal Credit Union). Upon legally separating from Caterpillar, CEFCU changed its acronym to more accurately reflect membership eligibility; first, to "Construction Equipment Federal Credit Union" and, later, to "Citizens Equity Federal Credit Union."

CEFCU returned to an Illinois state credit union charter in 2000, keeping the acronym CEFCU and maintaining federal deposit ("share") insurance under the National Credit Union Share Insurance Fund. CEFCU membership criteria allow employees of Caterpillar Inc. and Caterpillar dealers, business partners, plus individuals living or working in fourteen central Illinois counties to belong to the credit union.

In 2008, CEFCU acquired Valley Credit Union, located in San Jose, California. 

Individuals living or working in the following Illinois counties are eligible for CEFCU membership: Fulton, Knox, Livingston, Logan, McLean, Macon, Marshall, Mason, Peoria, Putnam, Sangamon, Stark, Tazewell, and Woodford.  Additionally, individuals who live, work or worship in Santa Clara, Alameda and Contra Costa counties in California are eligible to join CEFCU.

Learn more about our 2025 Extraordinary Dividend at www.cefcu.com/dividend

Section iconCompany Overview

Headquarters
5401 West Dirksen Parkway Peoria, Illinois 61607 United States
Phone number
Website
cefcu.com
SIC Code
6062 - Credit Unions, Not Federally Chartered
NAICS Code
52211 - Commercial Banking
Founded
1937
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    CEFCU's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    CEFCU's revenue is estimated to be in the range of $250M$500M

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