Insights

Expansion into California CEFCU acquired Valley Credit Union in San Jose, California, expanding its presence in the West Coast market. Leveraging this foothold, CEFCU can explore cross-selling opportunities with the new customer base and introduce its services to a broader geographical region.

Recent Promotions CEFCU recently promoted Brandon Carlson to Vice President of Business Services and announced Paul Donahoe as the Vice President of Information Security. Engaging with these key personnel can provide insight into CEFCU's strategic focus, potentially leading to partnership opportunities or service enhancements tailored to their new roles.

Top Credit Union Recognition CEFCU was recognized as the top credit union in Illinois in 2022 by Forbes, showcasing its strong market reputation and customer trust. This accolade can be leveraged by sales teams to build credibility, attract new customers, and strengthen relationships with existing members based on the institution's esteemed status.

Tech Stack Overview CEFCU utilizes a diverse range of technology solutions, including Sizmek, Google Ads, Python, and more. Understanding their tech stack can help tech vendors align their offerings to support CEFCU's operations while also identifying areas where innovative solutions can address any existing pain points or gaps in the current infrastructure.

Industry Acquisition Strategy CEFCU's acquisition of branches from Simmons First National Corporation demonstrates an active growth strategy. Sales professionals can capitalize on this momentum by exploring partnership opportunities with companies looking to divest assets or expand their market reach through strategic collaborations with CEFCU.

CEFCU Tech Stack

CEFCU uses 8 technology products and services including Sizmek, Google Ads, jQuery, and more. Explore CEFCU's tech stack below.

  • Sizmek
    Advertising
  • Google Ads
    Advertising
  • jQuery
    Javascript Libraries
  • Microsoft Word
    Office Suites
  • Mastercard
    Payment Processing
  • Python
    Programming Languages
  • USPS
    Transportation And Fleet Management
  • Apache HTTP Server
    Web Servers

Media & News

CEFCU's Email Address Formats

CEFCU uses at least 1 format(s):
CEFCU Email FormatsExamplePercentage
FLast@cefcu.comJDoe@cefcu.com
91%
First.Last@cefcu.comJohn.Doe@cefcu.com
6%
Last@cefcu.comDoe@cefcu.com
3%

Frequently Asked Questions

Where is CEFCU's headquarters located?

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CEFCU's main headquarters is located at 5401 W Dirksen Parkway, Peoria, Illinois 61607, US. The company has employees across 5 continents, including North AmericaSouth AmericaEurope.

What is CEFCU's phone number?

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You can contact CEFCU's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CEFCU's official website and social media links?

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CEFCU's official website is cefcu.com and has social profiles on LinkedIn.

How much revenue does CEFCU generate?

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As of May 2025, CEFCU's annual revenue reached $750M.

What is CEFCU's NAICS code?

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CEFCU's NAICS code is 52211 - Commercial Banking.

How many employees does CEFCU have currently?

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As of May 2025, CEFCU has approximately 582 employees across 5 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Executive Officer: P. B.Chief People Officer: A. H.Chief Financial Officer: W. W.. Explore CEFCU's employee directory with LeadIQ.

What industry does CEFCU belong to?

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CEFCU operates in the Banking industry.

What technology does CEFCU use?

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CEFCU's tech stack includes SizmekGoogle AdsjQueryMicrosoft WordMastercardPythonUSPSApache HTTP Server.

What is CEFCU's email format?

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CEFCU's email format typically follows the pattern of . Find more CEFCU email formats with LeadIQ.

When was CEFCU founded?

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CEFCU was founded in 1937.
CEFCU

CEFCU

BankingUnited States501-1000 Employees

CEFCU (Citizens Equity First Credit Union) is a credit union based in Peoria, Illinois.

CEFCU was founded in 1937 as Caterpillar Employees Credit Union (CECU), later switched to a federal credit union charter and the name CEFCU (Caterpillar Employees Federal Credit Union). Upon legally separating from Caterpillar, CEFCU changed its acronym to more accurately reflect membership eligibility; first, to "Construction Equipment Federal Credit Union" and, later, to "Citizens Equity Federal Credit Union."

CEFCU returned to an Illinois state credit union charter in 2000, keeping the acronym CEFCU and maintaining federal deposit ("share") insurance under the National Credit Union Share Insurance Fund. CEFCU membership criteria allow employees of Caterpillar Inc. and Caterpillar dealers, business partners, plus individuals living or working in fourteen central Illinois counties to belong to the credit union.

In 2008, CEFCU acquired Valley Credit Union, located in San Jose, California. 

Individuals living or working in the following Illinois counties are eligible for CEFCU membership: Fulton, Knox, Livingston, Logan, McLean, Macon, Marshall, Mason, Peoria, Putnam, Sangamon, Stark, Tazewell, and Woodford.  Additionally, individuals who live, work or worship in Santa Clara, Alameda and Contra Costa counties in California are eligible to join CEFCU.

Section iconCompany Overview

Headquarters
5401 W Dirksen Parkway, Peoria, Illinois 61607, US
Phone number
Website
cefcu.com
NAICS Code
52211 - Commercial Banking
Founded
1937
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    CEFCU's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    CEFCU's revenue is in the range of $100M$1B

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