Insights

Community Engagement CEFCU's active participation in local events such as the Cares for Kids Radiothon and Little Miracles Fun Run/Walk highlights a strong community presence. This presents opportunities to promote financial products and sponsorship collaborations aimed at community support and engagement initiatives.

Expansion Strategy The recent acquisition of Valley Credit Union and membership expansion into California counties suggests growth and diversification. Sales efforts can target expanding memberships and cross-border financial service offerings tailored for regional markets.

Digital Innovation The launch of new self-service tools for IRAs indicates a focus on digital banking enhancements. Opportunities exist to introduce innovative fintech solutions or advanced online banking services to improve customer experience and operational efficiency.

Recognition & Credibility Being recognized as the top credit union in Illinois by Forbes in 2022 strengthens CEFCU's market credibility. This provides a compelling case for premium financial services and partnership proposals aimed at maintaining leadership and leveraging brand reputation.

Financial Strength With revenue ranging between $250M and $500M and a stable community membership base, CEFCU represents an attractive target for financial technology providers, insurance products, and loan servicing solutions aimed at supporting its financial health and member growth.

CEFCU Tech Stack

CEFCU uses 8 technology products and services including Google Ads, JSON-LD, Marketo, and more. Explore CEFCU's tech stack below.

  • Google Ads
    Advertising
  • JSON-LD
    Javascript Frameworks
  • Marketo
    Marketing Automation
  • Red Hat
    Operating Systems
  • Google Tag Manager
    Tag Management
  • USPS
    Transportation And Fleet Management
  • Apache HTTP Server
    Web Servers
  • X-UA-Compatible
    Web Tools And Plugins

CEFCU's Email Address Formats

CEFCU uses at least 1 format(s):
CEFCU Email FormatsExamplePercentage
FLast@cefcu.comJDoe@cefcu.com
91%
First.Last@cefcu.comJohn.Doe@cefcu.com
6%
Last@cefcu.comDoe@cefcu.com
3%

Frequently Asked Questions

Where is CEFCU's headquarters located?

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CEFCU's main headquarters is located at 5401 West Dirksen Parkway Peoria, Illinois 61607 United States. The company has employees across 3 continents, including North AmericaEuropeSouth America.

What is CEFCU's phone number?

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You can contact CEFCU's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CEFCU's official website and social media links?

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CEFCU's official website is cefcu.com and has social profiles on LinkedIn.

How much revenue does CEFCU generate?

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As of February 2026, CEFCU's annual revenue is estimated to be $533K.

What is CEFCU's SIC code NAICS code?

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CEFCU's SIC code is 6062 - Credit Unions, Not Federally Chartered NAICS code is 52211 - Commercial Banking.

How many employees does CEFCU have currently?

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As of February 2026, CEFCU has approximately 603 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Ceo: J. M.Chief Financial Officer: C. W.Chief Information Officer: L. J.. Explore CEFCU's employee directory with LeadIQ.

What industry does CEFCU belong to?

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CEFCU operates in the Banking industry.

What technology does CEFCU use?

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CEFCU's tech stack includes Google AdsJSON-LDMarketoRed HatGoogle Tag ManagerUSPSApache HTTP ServerX-UA-Compatible.

What is CEFCU's email format?

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CEFCU's email format typically follows the pattern of FLast@cefcu.com. Find more CEFCU email formats with LeadIQ.

When was CEFCU founded?

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CEFCU was founded in 1937.

CEFCU

BankingIllinois, United States501-1000 Employees

CEFCU (Citizens Equity First Credit Union) is a credit union based in Peoria, Illinois.

CEFCU was founded in 1937 as Caterpillar Employees Credit Union (CECU), later switched to a federal credit union charter and the name CEFCU (Caterpillar Employees Federal Credit Union). Upon legally separating from Caterpillar, CEFCU changed its acronym to more accurately reflect membership eligibility; first, to "Construction Equipment Federal Credit Union" and, later, to "Citizens Equity Federal Credit Union."

CEFCU returned to an Illinois state credit union charter in 2000, keeping the acronym CEFCU and maintaining federal deposit ("share") insurance under the National Credit Union Share Insurance Fund. CEFCU membership criteria allow employees of Caterpillar Inc. and Caterpillar dealers, business partners, plus individuals living or working in fourteen central Illinois counties to belong to the credit union.

In 2008, CEFCU acquired Valley Credit Union, located in San Jose, California. 

Individuals living or working in the following Illinois counties are eligible for CEFCU membership: Fulton, Knox, Livingston, Logan, McLean, Macon, Marshall, Mason, Peoria, Putnam, Sangamon, Stark, Tazewell, and Woodford.  Additionally, individuals who live, work or worship in Santa Clara, Alameda and Contra Costa counties in California are eligible to join CEFCU.

Learn more about our 2025 Extraordinary Dividend at www.cefcu.com/dividend

Section iconCompany Overview

Headquarters
5401 West Dirksen Parkway Peoria, Illinois 61607 United States
Phone number
Website
cefcu.com
SIC Code
6062 - Credit Unions, Not Federally Chartered
NAICS Code
52211 - Commercial Banking
Founded
1937
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    CEFCU's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    CEFCU's revenue is estimated to be in the range of $250M$500M

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