Insights

Community Engagement CEFCU's active participation in local events such as the Little Miracles Fun Run/Walk indicates a strong community presence and engagement. This presents opportunities to offer tailored financial products or sponsorships that resonate with community-minded consumers and local organizations.

Digital Innovation The recent launch of self-service tools for IRAs and the utilization of digital platforms like On-Line and Mobile Banking highlight CEFCU's focus on improving online accessibility. This opens avenues for promoting advanced digital financial solutions, security services, and fintech partnerships to enhance member experience.

Growth through Acquisition The 2008 acquisition of Valley Credit Union expanded CEFCU's geographic reach into California, illustrating a growth strategy that can be leveraged to introduce specialized financial services or branchless banking solutions targeted at a broader regional customer base.

Recognition & Leadership Being recognized as the top credit union in Illinois by Forbes in 2022 underscores CEFCU's strong market position and reputation. This prestige can be leveraged in marketing premium financial products or exclusive member offers, appealing to high-net-worth individuals or business clients.

Financial Stability With revenue estimates between $100 million and $1 billion and stable membership eligibility, CEFCU demonstrates financial health and stability. This provides a foundation for upselling high-value financial services such as investment advising, personalized banking solutions, or insurance products to its members.

CEFCU Tech Stack

CEFCU uses 8 technology products and services including Google Ads, JSON-LD, Marketo, and more. Explore CEFCU's tech stack below.

  • Google Ads
    Advertising
  • JSON-LD
    Javascript Frameworks
  • Marketo
    Marketing Automation
  • Red Hat
    Operating Systems
  • Google Tag Manager
    Tag Management
  • USPS
    Transportation And Fleet Management
  • Apache HTTP Server
    Web Servers
  • X-UA-Compatible
    Web Tools And Plugins

CEFCU's Email Address Formats

CEFCU uses at least 1 format(s):
CEFCU Email FormatsExamplePercentage
FLast@cefcu.comJDoe@cefcu.com
91%
First.Last@cefcu.comJohn.Doe@cefcu.com
6%
Last@cefcu.comDoe@cefcu.com
3%

Frequently Asked Questions

Where is CEFCU's headquarters located?

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CEFCU's main headquarters is located at 5401 W Dirksen Parkway, Peoria, Illinois 61607, US. The company has employees across 3 continents, including North AmericaEuropeSouth America.

What is CEFCU's phone number?

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You can contact CEFCU's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CEFCU's official website and social media links?

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CEFCU's official website is cefcu.com and has social profiles on LinkedIn.

How much revenue does CEFCU generate?

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As of October 2025, CEFCU's annual revenue is estimated to be $533K.

What is CEFCU's NAICS code?

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CEFCU's NAICS code is 52211 - Commercial Banking.

How many employees does CEFCU have currently?

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As of October 2025, CEFCU has approximately 593 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Chief Financial Officer: C. W.Chief Information Officer: L. J.Chief Operating Officer: M. M.. Explore CEFCU's employee directory with LeadIQ.

What industry does CEFCU belong to?

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CEFCU operates in the Banking industry.

What technology does CEFCU use?

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CEFCU's tech stack includes Google AdsJSON-LDMarketoRed HatGoogle Tag ManagerUSPSApache HTTP ServerX-UA-Compatible.

What is CEFCU's email format?

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CEFCU's email format typically follows the pattern of FLast@cefcu.com. Find more CEFCU email formats with LeadIQ.

When was CEFCU founded?

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CEFCU was founded in 1937.

CEFCU

BankingUnited States501-1000 Employees

CEFCU (Citizens Equity First Credit Union) is a credit union based in Peoria, Illinois.

CEFCU was founded in 1937 as Caterpillar Employees Credit Union (CECU), later switched to a federal credit union charter and the name CEFCU (Caterpillar Employees Federal Credit Union). Upon legally separating from Caterpillar, CEFCU changed its acronym to more accurately reflect membership eligibility; first, to "Construction Equipment Federal Credit Union" and, later, to "Citizens Equity Federal Credit Union."

CEFCU returned to an Illinois state credit union charter in 2000, keeping the acronym CEFCU and maintaining federal deposit ("share") insurance under the National Credit Union Share Insurance Fund. CEFCU membership criteria allow employees of Caterpillar Inc. and Caterpillar dealers, business partners, plus individuals living or working in fourteen central Illinois counties to belong to the credit union.

In 2008, CEFCU acquired Valley Credit Union, located in San Jose, California. 

Individuals living or working in the following Illinois counties are eligible for CEFCU membership: Fulton, Knox, Livingston, Logan, McLean, Macon, Marshall, Mason, Peoria, Putnam, Sangamon, Stark, Tazewell, and Woodford.  Additionally, individuals who live, work or worship in Santa Clara, Alameda and Contra Costa counties in California are eligible to join CEFCU.

Section iconCompany Overview

Headquarters
5401 W Dirksen Parkway, Peoria, Illinois 61607, US
Phone number
Website
cefcu.com
NAICS Code
52211 - Commercial Banking
Founded
1937
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    CEFCU's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    CEFCU's revenue is estimated to be in the range of $250M$500M

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