Niche agency Celtic, Inc. is a small to mid-size integrated marketing agency based in Milwaukee, offering branding, advertising, media planning, creative, PR, social media, and digital services. This presents a sales opportunity to position complementary services or higher-margin digital transformation projects that scale with their current capabilities.

Tech stack Their use of WordPress, Shopify, and various front-end scripts suggests opportunities to upsell website optimization, e-commerce enhancements, conversion rate optimization, and performance monitoring using more advanced analytics or hosting/devops services to improve site speed and reliability.

Growth potential With revenue in the mid-range and a small, growing team (11-50 employees), Celtic may be seeking scalable partnerships for larger campaigns, content production, or multi-channel media buying to expand capabilities beyond current capacity.

Recent hires New social media manager in August 2023 indicates a focus on social strategy and execution. This presents a chance to offer advanced social analytics, influencer collaborations, or paid social optimization to maximize their newly expanded team impact.

Strategic partnerships Past collaborations with financial services (WaterStone Bank) and associations (NAISMA) show openness to B2B partnerships and co-marketing. There is a pathway to propose targeted industry-specific campaigns, content marketing programs, and joint webinars that leverage their network and reputation.