Community fokus Target municipal and public sector aquatic facilities in underserved communities where CELTS’s mission and proven partnerships can unlock funding, improve access, and drive recurring service contracts for total aquatic management and programming.

Financially Lean Growth With revenue in the mid tens of millions and a focused, small-to-mid sized team, pursue scalable managed services, maintenance retainer agreements, and training programs that fit budget-conscious public and private pools seeking predictable operating costs.

Total Management Position as a one-stop provider for total aquatic management and programming to differentiate from competitors, offering end-to-end services from design and staffing to safety programs and event-driven activities like pool parties and aqua fitness.

Tech Enablement Leverage existing tech stack to streamline client onboarding, scheduling, and reporting; upsell data-driven insights and performance dashboards to facilities managers to demonstrate ROI and ensure contract renewals.

Expansion Signals Note strong partner credibility and multi-client experience as a lever to win new municipal and private facility contracts, and explore strategic partnerships or franchise-like opportunities to accelerate market coverage.