Center for Marketing and Opinion Research Employee Directory
Market ResearchOhio, United States11-50 Employees
The Center for Marketing and Opinion Research is a market research firm based in Akron, Ohio that provides public opinion research services to colleges and universities, hospitals and healthcare organizations, and government and nonprofit agencies. It uses a mix of data collection methods, including telephone, web and mail surveys, field or in-person interviews, intercepts, and focus groups, and it also offers consulting services to support decision-making. By focusing on reliable and meaningful data, CMOR aims to identify needs, perceptions, and opportunities that help clients strengthen their position in the community. The firm serves higher education, healthcare, government and nonprofit agencies, as well as marketing, advertising, and communications firms, and notes that more than 90% of its clients work with CMOR again while more than half of new clients are referred by existing customers. In 2022, CMOR released its Community Pulse Report.