Transit expansion COTA is actively expanding service with new Line 30 connecting Downtown, OSU, Upper Arlington, and Hilliard, presenting a sales opportunity to partner on route optimization, campus partnerships, and targeted advertising or sponsorships on the new route.

Campus collaboration Recent partnership with Ohio State University and digital pass integration on the Ohio State app indicate readiness for joint programs, student pass monetization, and tech-enabled fare products that can be expanded to other campuses or university districts.

Digital adoption Adoption of digital passes and modern tech stack signals openness to B2B SaaS solutions, data analytics services, and vendor integrations that improve rider experience, operational efficiency, and marketing reach for city agencies and regional partners.

Public works Hoover Road pedestrian bridge reconfiguration project and LinkUS collaboration show ongoing infrastructure partnerships, creating opportunities for vendor services in transit-oriented development, safety compliance tech, and project management or construction logistics support.

Financial health & growth Significant regional reach with a multi-hundred million revenue scale and ongoing service improvements suggests potential for enterprise procurement, fleet modernization, fuel and maintenance contracts, and scalable solutions for larger mid-market transit agencies.