Strong Local Presence Central Texas Harley-Davidson is the leading Harley dealer in Texas based on volume, with a prominent location in Round Rock, indicating a large local customer base and high brand recognition within the region.

Active Customer Engagement The dealership’s active social media presence and mobile text club suggest a committed effort to engage and retain customers through digital channels, presenting opportunities for targeted marketing campaigns.

Recognition and Credibility Awards such as the Active Duty Top Performer and being the top volume dealer boost its reputation, signaling trustworthiness and potential loyalty among military and local communities—ideal segments for upselling or exclusive promotions.

Service-Oriented Business As the only full-service Harley dealership in Round Rock, there’s an opportunity to offer comprehensive sales, service, and merchandise packages to maximize customer lifetime value.

Growth Opportunities With revenue under $10 million and a dedicated local customer base, there is potential to expand product offerings, introduce new models, or enhance after-sales services to attract new customers and increase revenue.