Insights

Growing Investment Centrical secured a substantial $32 million funding round led by prominent investors like Intel Capital and Jerusalem Venture Partners, demonstrating strong market validation and potential for scaling enterprise solutions.

Enterprise Integration With its gamification modules available on the SAP App Center and strategic partnerships such as with Wren Data for the UK and Ireland, Centrical is well-positioned to expand within large organizations already utilizing enterprise software ecosystems.

Employee Engagement Focus Centrical's holistic approach combining gamification, microlearning, and real-time data aligns with organizations seeking to improve workforce motivation and performance, especially as they adopt digital transformation strategies.

Market Opportunity Targeting mid-sized to large enterprises across industries that prioritize continuous learning and performance development offers a significant growth avenue, with competitors like Skillsoft and Workday setting industry standards.

Product Differentiator Centrical's emphasis on personalized content, real-time feedback, and engagement analytics positions it to capitalize on demand for more dynamic, data-driven HR and learning solutions among forward-thinking organizations.

Centrical Tech Stack

Centrical uses 8 technology products and services including W3 Total Cache, Segment, Moment.js, and more. Explore Centrical's tech stack below.

  • W3 Total Cache
    Caching
  • Segment
    Customer Data Platforms
  • Moment.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Google Maps
    Maps
  • Piwik
    System Analytics & Monitoring
  • Google Tag Manager
    Tag Management

Media & News

Centrical's Email Address Formats

Centrical uses at least 1 format(s):
Centrical Email FormatsExamplePercentage
First.Last@gameffective.comJohn.Doe@gameffective.com
49%
Last.First@gameffective.comDoe.John@gameffective.com
1%
First.Last@gameffective.comJohn.Doe@gameffective.com
49%
Last.First@gameffective.comDoe.John@gameffective.com
1%

Frequently Asked Questions

Where is Centrical's headquarters located?

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Centrical's main headquarters is located at 462 Broadway, 3rd Floor New York, New York 10013 US. The company has employees across 2 continents, including North AmericaAsia.

What is Centrical's official website and social media links?

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Centrical's official website is gameffective.com and has social profiles on LinkedIn.

What is Centrical's NAICS code?

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Centrical's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Centrical have currently?

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As of May 2025, Centrical has approximately 82 employees across 2 continents, including North AmericaAsia. Key team members include Vice President Human Resources: D. E.Vice President Human Resources: E. D.Head Of Global Account Development: J. S.. Explore Centrical's employee directory with LeadIQ.

What industry does Centrical belong to?

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Centrical operates in the Technology, Information and Internet industry.

What technology does Centrical use?

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Centrical's tech stack includes W3 Total CacheSegmentMoment.jsjQueryModernizrGoogle MapsPiwikGoogle Tag Manager.

What is Centrical's email format?

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Centrical's email format typically follows the pattern of First.Last@gameffective.com. Find more Centrical email formats with LeadIQ.

When was Centrical founded?

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Centrical was founded in 2013.
Centrical

Centrical

Technology, Information and InternetNew York, United States51-200 Employees

At Centrical, we believe for any company to prosper, it needs to make employees the center of business success. With that recognition comes the need to improve employee performance. And for that to happen three core elements need to be used holistically. Advanced gamification. Personalized microlearning. And real-time employee performance management.

We’ve learned those elements in combination work far better than a stand-alone solution that addresses just one dimension of performance.

Each component influences the other to create an ongoing process of performance improvement and a culture of continuous learning. It means with Centrical you’ll see better motivation, better learning, better feedback. Because they simply work Better Together.

Better Together is also how Centrical works with customers. We help you understand what motivates your people and then help design a program, based on proven methodologies and best practices, to sustain engagement over time, advise on how to create learning content that gets better adoption and retention by making it fun, bite-sized, and personalized for what matters most.

When employees are engaged and motivated to be a part of a culture of continuous learning and excellence…that’s Better Together.

Or when employees are prompted to absorb personalized microlearning that’s based on how they are doing to reach objectives they’re measured on…that’s Better Together.

And when employees have access to the same metrics as their managers, 1:1’s become coaching sessions that draw on real-time data to take immediate steps to improve performance…that, too, is Better Together.

Companies that work with Centrical to make employees the center of their business success will have a workforce that embraces challenges, understands their goals, and how to achieve them as well as feel more connected to their organization. When that happens, it's Better Together for everyone.

Section iconCompany Overview

Headquarters
462 Broadway, 3rd Floor New York, New York 10013 US
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Centrical's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Centrical's revenue is estimated to be in the range of $1M$10M

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