Enrollment Optimization Leverage CRM and marketing automation to improve admissions funnel for the Claretiano network. Integrate SIS/LMS data with CRM to enable lead scoring and automated nurture across WhatsApp and email for targeted campaigns in Rio Claro and São Paulo. This can boost conversion rates and shorten admissions cycles while enabling cross-selling of programs.

Student Engagement Strengthen student lifecycle management with analytics-driven engagement. Expand WhatsApp Business usage with automated chatbots and proactive alerts for tuition deadlines, course updates, and academic advising to improve satisfaction and retention. Enhanced engagement also supports referrals and alumni interest.

Marketing Intelligence Move beyond basic conversion tracking to full attribution and ROI-focused marketing. Propose integrating data across Google Ads, SES email campaigns, and the website into a central analytics dashboard and enabling personalized campaigns and optimized budget allocation. Expected impact includes higher efficiency and better decision making.

Data Security Audit and strengthen data security and LGPD compliance for data stored in AWS S3 and related services. Implement encryption, role-based access, incident response, and regular staff training with a clear disaster recovery plan. This reduces risk, protects student and staff data, and builds trust.

Strategic Growth Capitalize on the Claretiano Rede de Educação network to expand online and continuing education offerings. Consider scalable LMS hosting, API integrations, and partnerships with industry to create new programs and revenue streams while achieving economies of scale across campuses.