Insights

Brand Portfolio CentroMotion operates a diverse portfolio of brands spanning brake and friction systems, driveline components, engine air and thermal management, human-machine interface solutions, motion control and hydraulics. This breadth suggests cross-sell opportunities across multiple industrial sectors such as aerospace, construction, mining, healthcare and transportation.

Expansion Momentum Recent leadership change and strategic partnerships indicate a growth trajectory focused on organic expansion and acquisitions. This environment presents a chance to engage with CentroMotion during procurement or program ramp-ups tied to new product introductions and integration opportunities.

Trade Show Presence Active participation in major industry events like CONEXPO indicates ongoing demand generation and face-to-face selling opportunities. Sales teams can leverage event footprints to secure meetings, showcase integrated motion and control solutions, and align with customers planning capital projects.

Technology Readiness Adoption of Microsoft Power Platform, Azure DevOps and cloud-based marketing tools suggests a modernized workflow for quoting, project tracking and customer engagement. There is potential to streamline proposals and accelerate time-to-value for customers seeking connected, data-driven motion control solutions.

Financial Scale With revenue in the hundred-million range and a mid-size employee base, CentroMotion sits between smaller niche suppliers and larger incumbents. This positioning can be leveraged to target mid-market accounts needing scalable, integrated systems without the complexity of a multinational contract structure.

Similar companies to CentroMotion

CentroMotion Tech Stack

CentroMotion uses 8 technology products and services including Microsoft Power Apps, Microsoft Power Automate, Microsoft Power Platform, and more. Explore CentroMotion's tech stack below.

Media & News

CentroMotion's Email Address Formats

CentroMotion uses at least 4 email formats:
CentroMotion Email FormatsExamplePercentage
First.Last@centromotion.comJohn.Doe@centromotion.com
97%
FL@centromotion.comJD@centromotion.com
1%
Fir.Last@centromotion.comJoh.Doe@centromotion.com
1%
First-Last@centromotion.comJohn-Doe@centromotion.com
1%

Frequently Asked Questions

What is CentroMotion's official website and social media links?

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CentroMotion's official website is centromotion.com and has social profiles on LinkedIn.

How much revenue does CentroMotion generate?

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As of August 2026, CentroMotion's annual revenue is estimated to be $100M - $250M.

What is CentroMotion's NAICS code?

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CentroMotion's NAICS code is 3332 - Industrial Machinery Manufacturing.

How many employees does CentroMotion have currently?

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As of August 2026, CentroMotion has approximately 330 employees across 4 continents, including North America, Asia and Europe. Key team members include Global Sales Director Information And Controls: A. R., Senior Hr Director Eurasia: A. Z. and Director Of Asia Sourcing: K. G. Explore CentroMotion's employee directory with LeadIQ.

What industry does CentroMotion belong to?

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CentroMotion operates in the Industrial Machinery Manufacturing industry.

What technology does CentroMotion use?

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CentroMotion's tech stack includes Microsoft Power Apps, Microsoft Power Automate, Microsoft Power Platform, WordPress, Azure DevOps, Mailchimp, Infor and Constant Contact.

What is CentroMotion's email format?

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CentroMotion's email format typically follows the pattern of First.Last@centromotion.com. Find more CentroMotion email formats with LeadIQ.
CentroMotion logo

CentroMotion

Industrial Machinery ManufacturingWisconsin, United States201-500 Employees

CentroMotion is an industrial machinery manufacturer based in Waukesha, Wisconsin, United States, with 201-500 employees. The company operates a portfolio of brands that develop motion, actuation, and control technologies, including Carlisle Brake & Friction, Elliott Manufacturing and Weasler Engineering, Gits Manufacturing, maximatecc, Power-Packer, and Weasler. Its products serve demanding markets across aerospace, agriculture, construction, fire and rescue, forestry, healthcare, marine, military, mining, and transportation. CentroMotion has grown through acquisitions and partnerships, notably acquiring Carlisle Brake & Friction in 2021 and forming relationships with investment firms One Rock Capital Partners and Lone Star Funds in 2023. Leadership changes include the appointment of Carl Beckwith as chief executive officer in July 2024. Reported annual revenue is in the range of $100 million to $250 million.

Section iconCompany Overview

NAICS Code
3332 - Industrial Machinery Manufacturing
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    CentroMotion's revenue is estimated to be in the range of $100M - $250M

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