Market Scope Century 21 Boardwalk operates within the hospitality industry with a focus on real estate services in Manistee County and nearby regions, providing opportunities to expand into neighboring markets or target local property owners and investors.

Business Focus The company's expertise in diverse property segments including lakefront, residential, commercial, land, and vacation rentals indicates potential for upselling and cross-selling services to clients across different real estate sectors.

Growth Potential With revenue estimates between zero and ten million dollars and a small team of up to fifty employees, there’s a significant opportunity for growth through technology adoption, enhanced marketing, and strategic partnerships.

Competitive Landscape Positioned alongside industry giants like RE/MAX and Coldwell Banker, Century 21 Boardwalk can leverage personalized local expertise to differentiate itself and capture market share from larger rivals.

Digital Engagement With an active website and potential for advanced tech stack integration, there is scope to enhance digital marketing efforts, improve client engagement, and develop innovative solutions for property showcasing and customer relationship management.