Luxury Market Focus Century 21 Community has recently invested in luxury properties, indicating a strategic focus and potential opportunity to target high-net-worth clients seeking premium real estate options.

Regional Market Presence With a strong local focus in Mid-Missouri, especially in Columbia, Fulton, Jefferson City, and Lake of the Ozarks, there is an opportunity to develop tailored marketing campaigns to attract buyers and sellers within these key geographic areas.

Digital Engagement Utilizing a tech stack that includes Amazon Web Services, WordPress, and other digital tools suggests an active online presence; this can be leveraged to identify digital marketing or lead generation opportunities to expand customer outreach.

Growth Potential Operating in a competitive landscape with companies like Keller Williams and Coldwell Banker, Century 21 Community can focus on differentiators such as personalized service and local expertise to capture a larger market share amidst high revenue competitors.

Client Diversity The company's ability to serve a broad spectrum from first-time homebuyers to luxury clients positions it to cross-sell services across different customer segments, increasing sales opportunities through personalized offerings.