Recent Store Closures The company recently closed all 13 of its stores across Florida, New Jersey, and Pennsylvania, indicating a significant shift in retail operations. This presents an opportunity to explore alternative sales channels such as online platforms or corporate partnerships to recover revenue streams.

Leadership Change With the appointment of Marc Benitez as president in January 2021, there is potential to leverage new strategic directions and operational focuses to identify emerging sales opportunities in the retail and healthcare sectors.

Diverse Service Offerings Partnerships with Vision Express for optical services and designer frames demonstrate a diversification strategy. This opens avenues for promoting complementary healthcare and eyewear products to existing and new customer segments.

Financial Scale The company’s revenue ranges between $10M and $25M, presenting opportunities to tailor targeted marketing campaigns and product offerings suitable for mid-market healthcare and retail clients, expanding market penetration.

Technological Infrastructure Utilizing advanced technologies such as Salesforce Commerce Cloud and cloud services shows the company's focus on digital capabilities. This creates potential for developing innovative online solutions, digital marketing, and e-commerce enhancements to drive sales growth.