Channel Partnerships Expand partnerships with Home Health Agencies and Physical and Occupational Therapists to deepen referrals and co manage care. Propose a structured partner onboarding program, bundled purchasing, and joint education to grow orders and patient outcomes in Cypress and surrounding markets.

Ecommerce Growth Leverage the existing Square store and online storefront to optimize ordering for clinics and patients. Opportunities include expanding product assortment, improving search and conversion, and implementing streamlined order fulfillment and inventory visibility to drive repeat purchases.

Marketing Intelligence The tech stack indicates capability for data driven marketing. Recommend implementing a CRM and marketing automation to capture referrals from physicians and clinics, track leads, and attribute marketing spend to partnerships and patient outcomes.

Operational Scale A small team with solid revenue suggests a need for scalable sales support, outsourcing, or vendor managed inventory to sustain growth. Propose a growth plan including process standardization, training, and optional external sales resources to widen market reach without compromising service quality.

Product Market Fit Osteoarthritis focused orthotics and stability equipment aligns with documented demand for non surgical relief and functional improvement. There is scope to expand product lines or pursue white label partnerships with clinics and home health providers to strengthen the provider of choice positioning.