Outsourcing value Leverage their core offering of outsourced cephalometric tracing and patient photo records to position as a revenue-enhancing service for orthodontists, emphasizing time savings and added fee-based streams.

Growing revenue potential Target clinics offering records fees and look to expand to partner labs and clinics that benefit from additional revenue via outsourced tracing; promotion around first tracing free can drive trial uptake.

Tech-enabled efficiency Highlight technology stack and secure processes (AWS, HSTS, reCAPTCHA) to reassure prospects about data security, reliability, and scalable workflow integration with existing practice IT.

Small team advantage Position as a nimble, cost-effective partner for small to mid-sized practices (2-10 employees) seeking specialized cephalometric analysis without committing to in-house expertise.

Strategic partnerships Exploit existing lab partnerships as a pathway to cross-sell ceph tracing services, offering bundled solutions that streamline patient records and improve turnaround times.