Growing Market Presence Cerby secured $40 million in Series B funding with participation from investors like Okta Ventures and Salesforce Ventures, indicating strong investor confidence and a growing market footprint that offers opportunities for partnership and expansion.

Focus on Disconnected Applications Cerby's niche in securing disconnected or nonstandard applications presents a targeted solution for organizations struggling with legacy and complex application ecosystems, creating opportunities for security vendors seeking to broaden their client base.

Enterprise Customer Trust Trusted by global enterprises and recognized as the best Enterprise Password Manager Solution, Cerby’s reputation opens doors for upselling advanced identity security solutions to large organizations looking for comprehensive security coverage.

Strategic Partnerships Partnering with Okta Ventures and integrating with major identity protocols like SAML and SCIM expands Cerby’s reach, providing a channel for joint sales initiatives and cross-promotional opportunities with identity management providers.

Competitive Landscape Operating alongside competitors such as Nudge Security and Strata Identity, Cerby presents a differentiated value proposition around securing disconnected apps, allowing sales teams to position Cerby as a specialist solution for complex identity security challenges.