Insights

Market Underserved Certain Lending focuses on providing mortgage solutions to real estate investors, a segment that is traditionally underserved by stable capital markets. This presents an opportunity to expand partnerships with financial institutions seeking to tap into this high-yield, risk-managed market segment.

Growth Potential With an estimated revenue range of 10 to 25 million dollars and recent partnerships such as with RealtyTrac, Certain Lending demonstrates strong growth prospects in real estate investment financing, making it a promising candidate for further investment or collaboration in innovative mortgage technology.

Technology Leadership The company has developed a proprietary software platform that streamlines mortgage origination and capital markets processes, which can be licensed or integrated by banks and lenders to improve efficiency, standardize underwriting, and reduce costs across the real estate investment finance sector.

Strategic Partnerships Recent collaborations with RealtyTrac and other lenders highlight Certain Lending’s strategic positioning within the real estate investment ecosystem, creating opportunities to upsell or cross-sell financial products and technology solutions to real estate service providers and institutional investors.

Innovation & Expansion By opening its platform to other lenders and banks, Certain Lending is expanding its market reach and creating scalable solutions that support the broader adoption of technology-driven mortgage financing, offering potential for enterprise partnerships and joint ventures in the evolving mortgage finance landscape.

Certain Lending Tech Stack

Certain Lending uses 8 technology products and services including Microsoft Clarity, Parse.ly, Cloudflare CDN, and more. Explore Certain Lending's tech stack below.

  • Microsoft Clarity
    Analytics
  • Parse.ly
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • JSON-LD
    Javascript Frameworks
  • X-XSS-Protection
    Security
  • Vuetify
    UI Frameworks
  • Google Analytics
    Web Analytics

Certain Lending's Email Address Formats

Certain Lending uses at least 1 format(s):
Certain Lending Email FormatsExamplePercentage
First@certainlending.comJohn@certainlending.com
44%
F.Last@certainlending.comJ.Doe@certainlending.com
7%
Last@certainlending.comDoe@certainlending.com
5%
First@certainlending.comJohn@certainlending.com
44%

Frequently Asked Questions

Where is Certain Lending's headquarters located?

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Certain Lending's main headquarters is located at 1201 2nd Ave, 1910 Seattle, Washington 98101, US. The company has employees across 1 continents, including North America.

What is Certain Lending's official website and social media links?

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Certain Lending's official website is certainlending.com and has social profiles on LinkedIn.

What is Certain Lending's NAICS code?

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Certain Lending's NAICS code is 52 - Finance and Insurance.

How many employees does Certain Lending have currently?

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As of October 2025, Certain Lending has approximately 51 employees across 1 continents, including North America. Key team members include Head Of Revenue: T. F.Co-Founder And Chief Executive Officer: C. M.Sales Director: P. I.. Explore Certain Lending's employee directory with LeadIQ.

What industry does Certain Lending belong to?

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Certain Lending operates in the Financial Services industry.

What technology does Certain Lending use?

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Certain Lending's tech stack includes Microsoft ClarityParse.lyCloudflare CDNjsDelivrJSON-LDX-XSS-ProtectionVuetifyGoogle Analytics.

What is Certain Lending's email format?

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Certain Lending's email format typically follows the pattern of First@certainlending.com. Find more Certain Lending email formats with LeadIQ.

When was Certain Lending founded?

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Certain Lending was founded in 2017.

Certain Lending

Financial ServicesUnited States51-200 Employees

Certain empowers real estate investors to create modern affordable housing by delivering the financial products they need. We are a software platform with a direct lending brand, and we are transforming mortgage finance for this underserved market by opening our technology to banks and lenders.

We learned about real estate investors during the U.S. housing crisis. They go through the same process as consumers to get a mortgage and pay a huge premium for debt that will close on time. Real estate investors are not supported by stable capital markets, even though these mortgages are one of the safest and highest yielding assets available.

We started Certain Lending to standardize mortgage lending and correct market inefficiencies through software. We created a direct lending company to research, develop and perfect the borrower experience, loan origination, and capital markets features that a successful platform must address. We describe ourselves as the first user of our software, and we are excited to open our platform to other lenders and banks to make a new and better market for real estate investor mortgage finance.

Section iconCompany Overview

Headquarters
1201 2nd Ave, 1910 Seattle, Washington 98101, US
NAICS Code
52 - Finance and Insurance
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Certain Lending's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Certain Lending's revenue is estimated to be in the range of $10M$25M

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