Established market Longstanding North American footprint with manufacturing and warehousing across the region presents recurring lubricants, equipment, and service opportunities for heavy equipment fleets and industrial customers seeking reliable supply chains.

Growth through innovation Emphasize opportunities around high performance lubricants, application equipment, and value-added services to improve ROI for customers, aligning with their goal of offering innovative and effective solutions.

End-to-end service Integrated approach including research, product development, quality control, field testing, and customized analysis creates upsell paths for tailored lubrication programs and on-site support.

Strategic partnership Recent integration with Solenis signals potential co-selling or combined solution opportunities leveraging broader chemical and materials expertise to win larger accounts and cross-sell products.

Tech-enabled selling Adopt Salesforce, Tableau, and collaboration tools to target segments, track performance, and identify maintenance-heavy fleets for proactive lubrication programs and service contracts.