Strategic Partnerships Secured investments from Neuberger Berman Group LLC, Stratos Wealth Partners, Ltd, and Creative Planning Inc showcase investor interest and potential for strategic partnerships to drive sales growth.

Expanded Clinical Trials Successful launch and positive outcomes of Phase 3 ReCePI clinical trial for INTERCEPT red blood cells open avenues for expanded product offerings and increased sales within the cardiovascular surgery market.

Key Personnel Acquisition Recent appointment of Dean Gregory to the Board of Directors and Alicia Goodman as Chief Human Resources Officer bring in valuable expertise that can enhance company visibility and brand reputation, facilitating sales conversations.

Technology Integration Utilization of advanced technology stack including OneTrust, Greenhouse, and Adobe Tag Manager signifies a commitment to innovation and streamlining processes, empowering sales teams with efficient tools for customer engagement.

Market Positioning With similar companies like Octapharma AG and B Medical Systems in the market, Cerus Corporation's focus on biotechnology research, revenue range, and employee size provides a competitive edge to tailor sales strategies and target specific market segments effectively.