Premium mountain retreats Target high-value leisure travelers and corporate retreats by leveraging CGH Résidences & Spas’ 4-star prestige, exclusive spa brands, and luxurious alpine residences to upsell premium vacation packages and exclusive wellness experiences.

Spa and wellness capitalize on the in-house Les Spas d’Altitude Ô des Cimes and heated pools to cross-sell spa treatments, fitness programs, and member-only wellness memberships to guests before, during, and after their stays.

Expansion footprint Leverage CGH’s presence across major Alpine stations and a seaside location in Var to pursue partnerships with travel agencies, tour operators, and OTA platforms, emphasizing multi-destination itineraries and seasonal ski-and-spa packages.

Technology & marketing Utilize the current tech stack and guest data to optimize targeted campaigns for seasonal demand, retargeting, and loyalty programs, while exploring enhanced direct-booking incentives to improve margin and reduce reliance on third parties.

Guest experience Position CGH as a customer-centric, service-led brand to capitalize on positive Trustpilot sentiment by offering post-stay concierge and loyalty perks, encouraging referrals and repeat visits from a loyal 250+-strong staff-driven service culture.