Community Engagement Opportunity to cross-sell digital fundraising, membership, and event management solutions by showcasing Play Passport and cultural arts programs to boost resident participation and sponsorships.

Expanded Access Strategic collaboration potential with local banks and financial partners (example: First Busey Corp) to co-sponsor swim lessons and youth programs, opening doors for sponsorship platforms and student/family discounts.

Grants & Funding Leverage existing OS LAD grant activity to position end-to-end grant management, project dashboards, and open space development modules to streamline grant tracking, reporting, and compliance.

Facility Partnerships Opportunity to manage and maintain city-owned assets (e.g., Hedge Park) and expand services for park operations, maintenance software, and IoT-enabled facility management solutions.

Digital Transformation Target with registration system modernization, user account management, and data-driven marketing (Google Ads, analytics, and KnowBe4 security training) to improve enrollment, retention, and cyber resilience.