Regional dealer award Leverage the recent DealerRater Kentucky Ford Dealer of the Year recognition to engage Champion Ford Lincoln Mercury as a potential case study partner, highlighting their emphasis on customer satisfaction and brand prestige to open conversations about benchmarking services and collaboration.

Small business scale With a lean team and annual revenue in the low millions, position affordable, scalable technology and marketing solutions tailored for small automotive retailers to improve efficiency, lead generation, and digital presence without complex deployments.

Tech stack fit Their web and analytics tooling includes ASP.NET, Vue.js, Handlebars, and New Relic; propose integrated analytics, site optimization, and modern frontend components to enhance inventory display, CRM integration, and performance monitoring.

Growth potential As part of a family of brands and regional networks, target multi-location or cross-sell opportunities for services such as dealer management software enhancements, digital marketing packages, and data-driven advertising to boost foot traffic and online conversions.

Industry readiness Position solutions that align with mid-market automotive trends—online car buying enablement, enhanced inventory merchandising, and performance dashboards—to help them compete with larger groups while maintaining efficiency and personalized customer service.