Growth Recognition Change Media Group has demonstrated rapid growth, with past features in INC. 500 and top fastest-growing private company recognitions, indicating a scalable client base and a proven sales narrative to potential advertisers and brands seeking bold creative partners.

Midmarket Specialization Operating with 11-50 employees and revenue in the 10-25 million range places the firm in the midmarket segment, suggesting opportunities to upsell integrated campaigns and retainers with mid-sized brands seeking hands-on, agile creative persuasion services.

Advertising Tech Stack Existing stack includes Google Ads, LinkedIn Insight Tag, Salesforce, Zapier, Squarespace/WordPress, and Google Workspace, presenting cross-sell opportunities to enhance performance marketing, automation, CRM workflows, and measurement for clients.

Strategic Offerings As a creative persuasion agency focused on TV and digital ads, there is potential to expand into full-funnel services, including media planning, measurement, and AB testing for campaigns targeting political, advocacy, or consumer brands seeking game-changing outcomes.

Geographic and Industry Footprint Headquartered in Lansing with national recognition, there is room to target regional and national brands that require agile, boutique agency support with scalable capabilities, capitalizing on their proven growth storyline and creative prowess.