Community Engagement Changes City Spa has a strong local presence in Hampton Roads with a focus on serving the whole family and community, presenting opportunities to offer targeted marketing services or community-specific promotional campaigns to enhance local brand loyalty.

Diverse Service Offerings With a comprehensive range of wellness and beauty services including nail care, skin care, massage, and hair design, there is potential to cross-sell or bundle new treatments and products to existing clients, increasing revenue per customer.

Technology Utilization The company's adoption of digital tools like Google Ads and a modern website infrastructure suggests openness to online marketing strategies, digital booking enhancements, or loyalty program integrations to boost customer engagement.

Growth Potential Having achieved significant growth while maintaining an emerging scale with up to 50 employees and revenues up to $25 million, there are opportunities for expansion support, franchising, or new branch development in nearby markets.

Market Positioning Comparable firms like The NOW Massage offer similar services, indicating a competitive landscape where strategic partnerships, exclusive treatments, or membership programs could help differentiate Changes City Spa and attract more clients.