Channel Signal
Market ResearchUtah, United States11-50 Employees
Stand out in the age of the consumer. Consumers have the power to persuade like never before. Brands using the Channel Signal product review analytics dashboard have an unprecedented way to understand the post-purchase experience users are sharing. By benchmarking this against the competition, powerful market opportunities are uncovered. The Channel Signal Story After running a successful clinic video production company in the 80’s and 90’s, Paul noticed the internet boom. He knew he had to take his short, powerful training videos online. He founded 3Point5 and eXperticity (now ExpertVoice), the fastest growing retail training platform. In the 2010’s, Paul noticed another sea change. Amazon was disrupting the marketplace. Through product reviews, tens of thousands of shoppers were empowered with the experiences of product users at their fingertips. This was the new “leverage point” in the marketplace. It needed to be measured, so Channel Signal was created.
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