Insights

Large footprint Chaparral Motorsports operates a 160,000 square foot dealership in San Bernardino, indicating a strong physical presence and capacity for high-volume sales of motorcycles, ATVs, and accessories, presenting opportunities for in-store promotions, events, and showroom partnerships.

Broad brand mix The company carries multiple major motorcycle and ATV brands (Honda, Yamaha, Kawasaki, KTM, Suzuki, Can-Am, SSR, Polaris, Kymco), enabling cross-brand upsell strategies, bundled accessory offerings, and targeted promotions across rider segments.

Revenue potential With reported revenue in the $50M–$100M range and a sizable workforce, Chaparral presents a sizable addressable market for aftermarket parts, gear, and service plans, suggesting scalable B2C and B2B opportunities (e.g., partnerships, exclusive SKUs, service packages).

Digital footprint Active use of marketing and e-commerce technologies (Google Ads, Amazon Pay, Tealium, iCIMS, Zoho) combined with analytics and HR tools implies openness to digital marketing collaborations, affiliate programs, and tech-enabled sales enablement.

Industry events Past initiatives include Side X Side Expo and partnerships, signaling receptiveness to event sponsorships, partnerships, and experiential marketing to drive traffic, product launches, and brand visibility among off-road enthusiasts.

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Chaparral Motorsports Tech Stack

Chaparral Motorsports uses 8 technology products and services including Google Ads, Hotjar, iCIMS, and more. Explore Chaparral Motorsports's tech stack below.

Google Ads
Advertising
Hotjar
Analytics
iCIMS
Applicant Tracking Systems
Zoho
Customer Relationship Management
ADP
Human Resource Management System
Amazon Pay
Payment Processing
Tealium
Tag Management
Microsoft Teams
Team Collaboration

Media & News

Chaparral Motorsports's Email Address Formats

Chaparral Motorsports uses at least 8 email formats:

Chaparral Motorsports Email Formats	Example	Percentage
First@chaparral-racing.com	John@chaparral-racing.com	100%
FLast@chaparralmotorsports.com	JDoe@chaparralmotorsports.com	41%
First@chaparralmotorsports.com	John@chaparralmotorsports.com	33%
Last@chaparralmotorsports.com	Doe@chaparralmotorsports.com	19%
Last.F@chaparralmotorsports.com	Doe.J@chaparralmotorsports.com	7%
FLast@chapmoto.com	JDoe@chapmoto.com	56%
First@chapmoto.com	John@chapmoto.com	22%
First.Last@chapmoto.com	John.Doe@chapmoto.com	22%

Frequently Asked Questions

What is Chaparral Motorsports's phone number?

You can contact Chaparral Motorsports's main corporate office by phone at

+1-800-841-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Chaparral Motorsports's official website and social media links?

Chaparral Motorsports's official website is chapmoto.com and has social profiles on LinkedIn.

How much revenue does Chaparral Motorsports generate?

As of October 2026, Chaparral Motorsports's annual revenue is estimated to be $50M - $100M.

What is Chaparral Motorsports's NAICS code?

Chaparral Motorsports's NAICS code is 44-45 - Retail Trade.

How many employees does Chaparral Motorsports have currently?

As of October 2026, Chaparral Motorsports has approximately 94 employees across 2 continents, including North America and Europe. Key team members include Assistant Manager: J. L., Sales: A. W. and Parts Specialist: B. J. Explore Chaparral Motorsports's employee directory with LeadIQ.

What industry does Chaparral Motorsports belong to?

Chaparral Motorsports operates in the Retail industry.

What technology does Chaparral Motorsports use?

Chaparral Motorsports's tech stack includes Google Ads, Hotjar, iCIMS, Zoho, ADP, Amazon Pay, Tealium and Microsoft Teams.

What is Chaparral Motorsports's email format?

Chaparral Motorsports's email format typically follows the pattern of First@chaparral-racing.com. Find more Chaparral Motorsports email formats with LeadIQ.

When was Chaparral Motorsports founded?

Chaparral Motorsports was founded in 1980.

Chaparral Motorsports

Q: What is Chaparral Motorsports's official website and social media links?

Chaparral Motorsports's official website is chapmoto.com. Chaparral Motorsports has social profiles on LinkedIn.

Q: How many employees does Chaparral Motorsports have currently?

Chaparral Motorsports has approximately 94 employees.

Q: What technology does Chaparral Motorsports use?

Chaparral Motorsports's tech stack includes Microsoft Windows, PayPal, jQuery UI, Apple iCloud Mail, Angular.

Q: What is Chaparral Motorsports's NAICS code?

Chaparral Motorsports's NAICS code is 44-45 (Retail Trade).

RetailCalifornia, United States51-200 Employees

Chaparral Motorsports is a San Bernardino, California-based retailer specializing in motorcycle accessories and vehicles. The business operates from a 160,000-square-foot facility, reflecting its status as one of the largest motorcycle and ATV dealerships in the United States. It functions as a multi-line dealer, offering motorcycles, ATVs, and related gear from brands such as Honda, Yamaha, Kawasaki, KTM, Suzuki, Can-Am, SSR, Polaris, and Kymco.

Its customer base consists of motorcycle and ATV enthusiasts seeking a broad, single-source selection of products and gear for riding and ownership. Within the retail industry, the company is positioned as a comprehensive destination for riders, combining a wide inventory with an expansive physical footprint. In March 2024, Chaparral Motorsports announced a partnership with Cobrepanama.