Insights

Large footprint Chaparral Motorsports operates a 160,000 square foot dealership in San Bernardino and positions itself as one of the largest motorcycle accessory and vehicle dealers in the country, signaling broad product availability and potential for cross-selling across multiple brands.

Diverse brand mix The company carries a wide range of brands including Honda, Yamaha, Kawasaki, KTM, Suzuki, Can-Am, SSR, Polaris and Kymco for motorcycles, ATVs, and utility vehicles, providing multiple entry points for upsell and bundle offers.

Growing revenue Reported revenue is between $50M and $100M, indicating a scalable mid-market operation with potential for expansion through expanded online channels, promotions, and event-driven sales.

Events and partnerships Historical and ongoing events such as Side X Side Expo and partnerships (e.g., with Cobrepanama) suggest opportunities to leverage events for lead generation, new product launches, and regional market penetration.

Tech stack leverage Existing tech usage in digital marketing and e-commerce (Google Ads, Amazon Pay, AngularJS, Vuetify) presents opportunities to optimize pricing, personalized promotions, and faster checkout experiences to boost online conversions and accessory/core product sales.

Similar companies to Chaparral Motorsports

Chaparral Motorsports Tech Stack

Chaparral Motorsports uses 8 technology products and services including Google Ads, Hotjar, iCIMS, and more. Explore Chaparral Motorsports's tech stack below.

Google Ads
Advertising
Hotjar
Analytics
iCIMS
Applicant Tracking Systems
Zoho
Customer Relationship Management
ADP
Human Resource Management System
Amazon Pay
Payment Processing
Tealium
Tag Management
Microsoft Teams
Team Collaboration

Media & News

Chaparral Motorsports's Email Address Formats

Chaparral Motorsports uses at least 3 format(s):

Chaparral Motorsports Email Formats	Example	Percentage
First@chaparral-racing.com	John@chaparral-racing.com	100%
FLast@chaparralmotorsports.com	JDoe@chaparralmotorsports.com	41%
First@chaparralmotorsports.com	John@chaparralmotorsports.com	33%
Last@chaparralmotorsports.com	Doe@chaparralmotorsports.com	19%
Last.F@chaparralmotorsports.com	Doe.J@chaparralmotorsports.com	7%
FLast@chapmoto.com	JDoe@chapmoto.com	56%
First@chapmoto.com	John@chapmoto.com	22%
First.Last@chapmoto.com	John.Doe@chapmoto.com	22%

Frequently Asked Questions

What is Chaparral Motorsports's phone number?

You can contact Chaparral Motorsports's main corporate office by phone at

+1-800-841-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Chaparral Motorsports's official website and social media links?

Chaparral Motorsports's official website is chapmoto.com and has social profiles on LinkedIn.

How much revenue does Chaparral Motorsports generate?

As of August 2026, Chaparral Motorsports's annual revenue is estimated to be $50M - $100M.

What is Chaparral Motorsports's NAICS code?

Chaparral Motorsports's NAICS code is 44-45 - Retail Trade.

How many employees does Chaparral Motorsports have currently?

As of August 2026, Chaparral Motorsports has approximately 94 employees across 2 continents, including North AmericaEurope. Key team members include Assistant Manager: J. L.Sales: A. W.Parts Specialist: B. J.. Explore Chaparral Motorsports's employee directory with LeadIQ.

What industry does Chaparral Motorsports belong to?

Chaparral Motorsports operates in the Retail industry.

What technology does Chaparral Motorsports use?

Chaparral Motorsports's tech stack includes Google AdsHotjariCIMSZohoADPAmazon PayTealiumMicrosoft Teams.

What is Chaparral Motorsports's email format?

Chaparral Motorsports's email format typically follows the pattern of First@chaparral-racing.com. Find more Chaparral Motorsports email formats with LeadIQ.

When was Chaparral Motorsports founded?

Chaparral Motorsports was founded in 1980.

Chaparral Motorsports

Q: What is Chaparral Motorsports's official website and social media links?

Chaparral Motorsports's official website is chapmoto.com. Chaparral Motorsports has social profiles on LinkedIn.

Q: How many employees does Chaparral Motorsports have currently?

Chaparral Motorsports has approximately 94 employees.

Q: What technology does Chaparral Motorsports use?

Chaparral Motorsports's tech stack includes Microsoft Windows, PayPal, jQuery UI, Apple iCloud Mail, Angular.

Q: What is Chaparral Motorsports's NAICS code?

Chaparral Motorsports's NAICS code is 44-45 (Retail Trade).

RetailCalifornia, United States51-200 Employees

Chaparral Motorsports is a San Bernardino, California-based retailer specializing in motorcycle accessories and vehicles. The business operates from a 160,000-square-foot facility, reflecting its status as one of the largest motorcycle and ATV dealerships in the United States. It functions as a multi-line dealer, offering motorcycles, ATVs, and related gear from brands such as Honda, Yamaha, Kawasaki, KTM, Suzuki, Can-Am, SSR, Polaris, and Kymco.

Its customer base consists of motorcycle and ATV enthusiasts seeking a broad, single-source selection of products and gear for riding and ownership. Within the retail industry, the company is positioned as a comprehensive destination for riders, combining a wide inventory with an expansive physical footprint. In March 2024, Chaparral Motorsports announced a partnership with Cobrepanama.