Niche Market Focus As a small management consulting firm with a limited team, Chappell Group has the opportunity to expand its service portfolio and scale by leveraging targeted industry expertise, particularly in small to medium-sized businesses seeking personalized consulting solutions.

Digital Presence Enhancement With an existing tech stack that includes modern web tools and security features, Chappell Group can benefit from the development of advanced digital marketing strategies and online engagement initiatives to increase visibility and attract a broader client base.

Local Market Penetration Situated in Conyers, Georgia, the company can focus on strengthening its presence in local markets and nearby regions, creating strategic partnerships with regional businesses and organizations to generate referrals and build reputation.

Service Differentiation Given the competitive landscape populated by major consulting firms, Chappell Group can explore specialized consulting niches or personalized services that differentiate it from larger firms and appeal to clients valuing bespoke, attentive consulting.

Growth through Collaborations Considering the company's size and resource limitations, pursuing strategic alliances or subcontracting opportunities with larger firms or industry networks could facilitate growth, increase project opportunities, and enhance revenue streams.