Charisma Brands LLC
ManufacturingCalifornia, United States11-50 Employees
Charisma Brands, LLC operates as an international developer and marketer of consumer products, focusing on branded toys, fashion jewelry, collectibles, and related items. Its products are distributed through a mix of channels—specialty retail stores, television shopping programs, department stores, catalog merchants, and online platforms—reaching customers both domestically and internationally. The company is based in Laguna Hills, California, and positions itself as a mid-sized enterprise with a global reach. Its distribution strategy spans diverse retailers and online marketplaces. The Charisma Brands name traces back to Charisma Manufacturing Co., a Rhode Island design and manufacturing center formed by European artisans to produce handmade products for more than three decades. That heritage informs Charisma Brands' product quality and craftsmanship across its current lines of toys, fashion jewelry, and collectibles. The company also leverages its experience in television shopping and represents third-party brands on shopping channels such as QVC in categories including health and beauty, food, electronics, and home products.