Global Hop Portfolio Leverage Charles Faram’s extensive and diverse hop stock from the UK and international suppliers to upsell a broad range of beer styles, including their own proprietary varieties such as Archer, Godiva, Jester, Minstrel, and Olicana, to craft brewers seeking unique flavors.

Brewing Partnerships Capitalize on ongoing collaborations with breweries and the award-winning partnerships (e.g., Brush Up Euro Lager with Bristol Beer Factory) to propose co-branded or joint marketing projects and limited editions that boost visibility and sales.

Sustainability Voice Highlight The Time Is Now sustainability initiative and stakeholder engagement awards to position as a responsible supplier, opening doors with buyers prioritizing ESG credentials and farmer engagement in sourcing.

Global Footprint Use their offices and cold stores in Yakima, Portland, and Toronto to offer regional supply assurance and faster delivery for North American imports, appealing to exporters and multinational craft brands seeking reliable hops streams.

Diversified Offerings Cross-sell malt, yeast, brewing aids, closures, kegs, and sensory training kits alongside hops to value-add for brewers looking for a single trusted supplier and to expand average order value.