Targeted sector Specialize outreach to local authorities, private providers, early years settings, fostering agencies, and children’s homes to leverage CHAs focus on social work, social care, and early years recruitment for contract, permanent, and locum placements.

Regional focus Capitalise on UK footprint with Reading HQ to expand into neighboring councils and providers, offering tailored staffing solutions and rapid response for temporary to permanent staffing gaps across the social care continuum.

Tech enablement Promote efficient recruitment through CHA’s tech stack and digital channels (AWS, CloudFront, Mailchimp, candidate sourcing, and career portals) to deliver faster fills and better candidate engagement for high-demand roles.

Financial performance Position CHA as a mid-market growth candidate with revenue in the multi‑million range to attract mid‑tier providers and local authorities seeking reliable partners for scalable social care staffing solutions.

Value proposition Highlight mission-driven branding and award-winning recruitment services to differentiate from larger firms, emphasizing deep sector expertise, meaningful partnerships, and community impact to win long-term, retainer-based engagements.