Premium Product Focus Charleston Palette specializes in high-quality, curated paints and papers from brands like Farrow & Ball and Ryan Studio, indicating a customer base interested in luxury and exclusive home décor products.

Local Market Expansion Currently delivering to multiple markets including Charleston, Hilton Head, Columbia, and Charlotte, offering opportunities to grow the customer base across the Southeast through targeted marketing and regional partnerships.

Showroom Experience With a large color showroom and inspiring display, there's a strong potential to enhance in-store and online customer engagement, increasing sales of sample pots and premium collections.

Digital Presence & Tools Using modern web technologies such as Squarespace and Adobe Fonts, the company can leverage digital marketing strategies to attract more online visitors and convert them into customers.

Growth Opportunities With revenues below one million and a small team, there is significant potential for sales growth through expanded product lines, increased marketing efforts, and regional outreach to attract higher-end interior designers and retail clients.