Premium positioning Charlies Bigham's operates as a premium pre-prepared foods brand with shelves in major retailers and a luxury Brasserie collection launched in Waitrose. Sales opportunities exist in upscale retailers, specialty QA partnerships, and premium meal kits targeting food lovers seeking convenient, high-quality dining experiences.

Retail expansion Recent partnerships with Tesco and Waitrose, plus new side dishes line, indicate ongoing retail channel growth. Seller outreach should target mainstream supermarkets and premium grocers with bundled meal kits, seasonal ranges, and exclusive SKUs to broaden nationwide availability.

Sustainability & giving FareShare partnership demonstrates commitment to reducing food waste and poverty relief. Use this to position co-branded initiatives, charitable campaigns, and sustainability storytelling in pitches to retailers and corporates seeking responsible suppliers.

Product diversification Product evolution includes side dishes and world cuisine offerings, plus vegetarian options. There are cross-sell opportunities for bundling mains with sides, expanding into ready-to-heat beverage or dessert complements, and targeting vegetarian and family meal segments.

Operational scale With 201-500 employees and multiple production kitchens in London and Somerset, there is capacity for larger private-label or retailer collaboration, co-manufacturing deals, and growth-focused distributor partnerships to extend reach without compromising quality.