Insights

Strong Local Presence Charlie's Motor Mall has established itself as the largest new car dealer in Maine with a comprehensive inventory of new, used, and certified pre-owned vehicles, providing a solid foundation for cross-selling additional product lines or after-sale services.

Family-Led Growth With a history rooted in family values and consistent leadership from founder Charlie Shuman, the company emphasizes personalized customer service, creating opportunities for premium service packages and loyalty programs to enhance customer retention.

Tech-Enabled Operations Utilizing modern digital tools such as Facebook Pixel, Vue.js, and Survicate, the dealership demonstrates a strong online presence and digital engagement, opening doors for targeted digital marketing solutions and customer data analytics services.

Expanding Service Capabilities Equipped with state-of-the-art service, parts, and body shop facilities with over 60 factory-trained technicians, the company presents potential sales opportunities in aftermarket accessories, maintenance plans, and vehicle customization services.

Growth Potential Although operating with revenue between $25M and $50M and a sizable workforce, there is room for scalable sales solutions that support their expansion ambitions, such as inventory management systems, marketing automation, and dealership management software.

Charlie's Motor Mall Tech Stack

Charlie's Motor Mall uses 8 technology products and services including Facebook Pixel, Redux, Vue.js, and more. Explore Charlie's Motor Mall's tech stack below.

  • Facebook Pixel
    Analytics
  • Redux
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • Element UI
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Survicate
    Online Form Builders
  • Podium
    Widgets

Media & News

Charlie's Motor Mall's Email Address Formats

Charlie's Motor Mall uses at least 1 format(s):
Charlie's Motor Mall Email FormatsExamplePercentage
First@charliesmm.comJohn@charliesmm.com
45%
Last@charliesmm.comDoe@charliesmm.com
5%
First@charliesmm.comJohn@charliesmm.com
45%
Last@charliesmm.comDoe@charliesmm.com
5%

Frequently Asked Questions

Where is Charlie's Motor Mall's headquarters located?

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Charlie's Motor Mall's main headquarters is located at Augusta, Maine United States. The company has employees across 2 continents, including North AmericaEurope.

What is Charlie's Motor Mall's phone number?

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You can contact Charlie's Motor Mall's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Charlie's Motor Mall's official website and social media links?

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Charlie's Motor Mall's official website is charliesmm.com and has social profiles on LinkedIn.

How much revenue does Charlie's Motor Mall generate?

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As of February 2026, Charlie's Motor Mall's annual revenue is estimated to be $38M.

What is Charlie's Motor Mall's SIC code NAICS code?

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Charlie's Motor Mall's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Charlie's Motor Mall have currently?

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As of February 2026, Charlie's Motor Mall has approximately 201 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: S. H.GM / Vice President: E. E.Fixed Operations Director: C. L.. Explore Charlie's Motor Mall's employee directory with LeadIQ.

What industry does Charlie's Motor Mall belong to?

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Charlie's Motor Mall operates in the Motor Vehicle Manufacturing industry.

What technology does Charlie's Motor Mall use?

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Charlie's Motor Mall's tech stack includes Facebook PixelReduxVue.jsElement UIjQuery UIPreactSurvicatePodium.

What is Charlie's Motor Mall's email format?

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Charlie's Motor Mall's email format typically follows the pattern of First@charliesmm.com. Find more Charlie's Motor Mall email formats with LeadIQ.

Charlie's Motor Mall

Motor Vehicle ManufacturingMaine, United States201-500 Employees

Charlie Shuman, the President of Charlie's Motor Mall is running what is now considered the largest new car dealer group in the state. He takes pride in superior customer satisfaction with the largest inventory of new, used cars and certified pre-owned vehicles available. Charlie hasn't forgotten his small beginnings when he took his first job as an office clerk at the former Henry Kimball Co., a Dodge dealership. Where he worked his way through other positions, before moving on to work for American Motors Jeep Corp. During those 17 years, he worked his way up, eventually becoming District Sales Manager for Maine, Massachusetts and New Hampshire. In 1986, he and a partner opened Charlie's Subaru in Augusta, Maine. Charlie bought out his partner after 5 years and continued buying more dealerships... and his success has continued. Charlie Shuman has built the company from a single franchise employing 17 people in 1986 to a 240- employee, 8- franchise company selling nearly 7,000 vehicles annually. Even though Charlie's has grown substantially, we still are a family run business with the same values and beliefs that starts the organization 25 years ago. The company offers state of the art service, parts and body shop facilities with over 60 factory-trained technicians. So if are looking for a dealer that offers great prices, a large inventory and attention to every customer, then you've come to the right place.

Section iconCompany Overview

Headquarters
Augusta, Maine United States
Phone number
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Charlie's Motor Mall's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Charlie's Motor Mall's revenue is estimated to be in the range of $25M$50M

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