Community Engagement The Charlotte Knights actively engage with the local community through partnerships with organizations like The Blood Connection and Johnson C. Smith University, hosting blood drives and HBCU Nights. This indicates opportunities for sponsorship, branded community events, and targeted marketing collaborations.

Brand Modernization The team recently launched new jerseys, logos, and updated branding to celebrate their 30th anniversary, demonstrating a focus on brand refreshment and fan engagement. This paves the way for sales of merchandise, licensing opportunities, and promotional partnerships aligned with their renewed identity.

Digital Presence Utilizing HubSpot as their tech stack shows an emphasis on digital marketing and customer relationship management, providing avenues to introduce targeted campaigns, ticket sales initiatives, and personalized experiences to increase revenue channels.

Local Partnerships Collaborations with local sports entities like the Charlotte Checkers and Johnson C. Smith University suggest a strategic focus on regional sporting and educational outreach, presenting sales opportunities in cross-promotions, sponsorships, and event hosting services.

Revenue Potential With a revenue range of $50 million to $100 million and a moderately sized team, the Charlotte Knights have significant scope for expanding experiential offerings, corporate sponsorships, and loyalty programs, making them an attractive target for premium marketing solutions and partnership development.