Community Engagement The Charlotte Knights actively partner with local organizations such as The Blood Connection and Johnson C. Smith University, demonstrating their commitment to community involvement and providing opportunities for local sponsorships and collaborative events.

Brand Modernization Recent updates to team branding, including new jerseys, logos, and the tagline 'It's All Charlotte,' indicate an openness to refresh their market image, creating opportunities for merchandise partnerships, apparel collaborations, and promotional campaigns.

Digital Presence Utilizing HubSpot for their tech stack suggests they prioritize digital marketing and CRM systems, offering avenues for targeted marketing, customer engagement solutions, and data-driven sales outreach.

Event Collaborations The Knights' involvement in hosting special events like HBCU Night and outdoor rink activities at Truist Field provides channels to partner on experiential marketing, event sponsorships, and community-based promotions.

Expansion Potential Given their recent branding efforts and community partnerships, there are growth prospects in expanding merchandise sales, enhancing sponsorship packages, and increasing ticket sales through innovative fan engagement strategies.