Leadership uptick Recent leadership change with Andrea Copeland promoted to President & Chief Executive Officer signals a potential shift in strategic priorities and an openness to partnerships and new initiatives that sales teams can align with.

Policy focus The organization has outlined five focus areas for public policy advocacy in 2025, presenting opportunities to offer policy research, event sponsorships, and membership benefits aligned with regional issues.

Community reach Active participation in regional events such as Best in Business Awards Dinner, EVOLVE Conference, Tom Tom Festival, and Women of Excellence Awards indicates multiple touchpoints to engage member businesses and drive cross-sell of services.

Financial scale With revenue in the 1M–10M range and a 11–50 employee base, there is room for scalable membership solutions, sponsorship packages, and technology or marketing services tailored to mid-sized non-profit networks.

Tech partnerships Existing tech stack signals openness to digital engagement platforms, events tech, analytics, and marketing tools; opportunities exist to offer CRM enhancements, event management, and data-driven member insights.