Innovative Product Line Chasing Paper's continuous development of themed collections such as Cottagecore Edit and movie-inspired designs demonstrates their ability to tap into trending aesthetic preferences, creating opportunities to upsell or expand themed decor options to customers seeking trendy and personalized wallcoverings.

Strategic Collaborations Partnerships with popular platforms like Yelp and publications for promoting small business-themed wallpapers position Chasing Paper as a platform that supports local and small enterprise branding, which can be leveraged to sell customized or branded wallpaper solutions for small business marketing campaigns.

Market Segment Focus Targeting consumers interested in removable and affordable wallpaper, especially with designs inspired by pop culture and nature, opens sales channels into home renovation and DIY markets, appealing to decorators, renters, and first-time homeowners looking for flexible decorating options.

Product Customization Potential The company's collaborations and themed collections suggest a strong potential for offering bespoke wallpapers for corporate offices, restaurants, or boutique hotels that want unique branding or thematic wall decor, providing a premium revenue stream.

Digital Engagement With a tech stack supporting email marketing and digital outreach, there are opportunities to enhance direct-to-consumer sales through targeted campaigns, loyalty programs, and personalized offers, increasing customer lifetime value and expanding reach within the home decor market.