Premiumcollab Opportunities Chasing Paper has recently launched premium wallpaper collections in collaboration with CAFÉ appliances, signaling a strategic openness to brand partnerships that blend design with consumer electronics or lifestyle brands. This presents a sales opportunity to pitch co-branded wallcoverings to retailers or manufacturers seeking distinctive product accessory collaborations.

Kitchen and Beyond Recent partnership with CAFÉ focuses on kitchens and adjacent spaces, suggesting demand for bold, high-end wallcoverings in culinary and hospitality-inspired interiors. Target design-forward kitchen retailers, remodel contractors, and hospitality brands looking to refresh spaces with cohesive aesthetic narratives.

Expansion Signals Frequent product launches such as Cottagecore Edit and movie-inspired lines indicate aggressive product development and trend responsiveness. This implies opportunities to upsell seasonal campaigns, limited editions, or exclusive bundles to existing distributors and DMs who crave fresh, on-trend decor solutions.

Mid-market Scale With 11-50 employees and revenue in the multi-million range, Chasing Paper sits between boutique studios and larger wallpaper firms. There is room to pursue channel expansion through mid-size retailers, interior design firms, and e-commerce marketplaces seeking curated, design-forward wallpaper brands with scalable options.

Sustainability and Story The brand’s design-centric positioning and focus on removable wallpaper aligns with consumer desire for affordable, low-commitment decor. Leverage storytelling around easy installations, removable formats, and trend-led collections to sell to homeowners, renters, and real estate/properties teams looking for flexible design solutions.