Heritage & Prestige Chaumet's rich history dating back to 1780 and its status as the official jeweler to Empress Josephine position it as a premium luxury brand with a loyal clientele, offering opportunities to target high-net-worth individuals and collectors.

Product Innovation Recent launches like the Houbara haven tiara and Jewels by Nature collection demonstrate Chaumet’s focus on innovative, bespoke high jewelry pieces, opening avenues for customized offerings and exclusive collaborations to attract affluent customers.

Global Expansion Chaumet's active participation in international markets, such as China and Qatar, along with their engagement in high-profile events like the Paris Olympics, highlights opportunities to expand brand presence and drive sales in emerging luxury markets.

Sustainable Initiatives The use of recycled medals for the Paris Olympics indicates Chaumet’s commitment to sustainability, appealing to environmentally conscious luxury buyers and opening potential for marketing campaigns centered on eco-friendly practices.

Digital Strategy Utilizing advanced tools like Dataiku and Google Ads, Chaumet is strengthening its digital marketing efforts, presenting opportunities to further engage online audiences, enhance personalized experiences, and increase direct sales channels.