Niche Cannabis Edibles Target retailers and distributors in the cannabis and wellness space that focus on novelty edibles and strain-specific products to expand Cheeba chews' retail footprint and leverage its live rosin and strain-specific formulations.

Boutique Scale Target With a small team and revenue in the low seven figures, pursue partnerships with boutique dispensaries, specialty grocery chains, and boutique wellness shops that value premium, artisanal edibles and can provide focused local or regional exposure.

Innovation Pipeline Leverage the established launch cadence of MELTS, THCV variants, and Wellness Line to pitch co-branded or white-label opportunities with retailers seeking exclusive or seasonal editions.

Content & Social Upsell Capitalize on active marketing news coverage and creative campaigns by offering programmatic content collaborations, influencer seeding, and in-store demos to drive trial and repeat purchases.

Strategic Partnerships Explore alliances with lifestyle brands, culinary collaborations, and kitchen networks to broaden distribution channels and create cross-promotional opportunities beyond traditional cannabis outlets.