Luxury catering niche Target upscale corporate clients and high-end events by emphasizing Chef Todd Hogan Events' luxury catering, in-house corporate services, and bespoke culinary experiences to differentiate from mid-market providers.

Small-to-mid team With 11-50 employees and revenue under 1M, pursue opportunities with growing companies and regional firms that need personalized service, offering scalable event packages and flexible staffing.

In-house focus Leverage the in-house catering capability to upsell recurring corporate meal programs, monthly executive luncheons, and employee engagement events for long-term contract potential.

Tech and presence Highlight the use of Google Workspace and professional website presence (GoDaddy hosting) to position as a modern vendor; offer streamlined proposals, client portals, and digital menus to reduce procurement friction.

Competitive landscape Benchmark against similar firms with mid-market scale and note revenue ranges; target prospects who value personalized service over price pressure, presenting value-led proposals and case studies from comparable events.