Auction Leadership Cheffins runs one of the world’s largest monthly machinery auctions and has a strong track record in agricultural machinery and vintage/classic auctions. This presents opportunities to cross-sell complementary services such as extended property and asset advisory to auction customers and equipment sellers.

Rural Property Growth With expertise spanning estate agency, lettings, farm management consultancy, planning, and rural business matters, Cheffins serves a broad rural property market. This creates upsell potential for property management packages, planning services, and advisory on diversification or land development to landowners and farming enterprises.

Strategic Partnerships Recent client wins and partnerships (for example Velcourt Group) indicate ongoing appetite for external auction and advisory services. Target similar large farming operations, estates, and agribusiness groups for bundled sale, valuation, and property advisory offerings.

Geographic Reach Six regional offices plus a London presence position Cheffins to offer cross-region valuations, sales, and lettings. Sales development can focus on expanding client relationships across the Midlands and East of England, leveraging their multi-office network for coordinated auctions and property services.

Awarded Expertise Industry recognition, including a Commercial Property Awards honor for a key director, signals credibility with corporate clients and developers. Leverage this credibility to approach medium-to-large businesses and asset-heavy organizations for consultancy, planning, and multi-disciplinary advisory contracts.