Digital Transformation Cheltenham Borough Council actively uses cloud services like Amazon Web Services and Microsoft 365, indicating a strong commitment to digital modernization. This creates opportunities for IT solutions, cybersecurity enhancements, and cloud optimization services.

Cybersecurity Engagement Participation in cybersecurity events such as CyberUK and investments in cyber infrastructure suggest a focus on securing digital assets, positioning potential for advanced cybersecurity products, threat detection, and data protection services.

Sustainable Initiatives Recent projects like electric vehicle charging hubs and graffiti removal pilots demonstrate a focus on sustainability and smart city solutions, opening sales avenues in green technology, municipal infrastructure, and environmental management tools.

Funding Growth Securing significant government funding for cyber and educational development signals ongoing investment in innovative digital infrastructure, providing opportunities for technology vendors to participate in large-scale government projects.

Community Engagement Efforts to improve quality of life, like green spaces and work/life balance rankings, highlight opportunities for wellness solutions, community apps, and smart urban planning technologies aimed at enhancing resident experience.