Insights

Targeted Brokerage Growth Cher operates a modern real estate and mortgage brokerage with a focus on empowering independent professionals through shared resources and technology. This creates opportunities to position enterprise-grade platforms, marketing services, and lead-generation tools to attract brokers and agents seeking scalable, tech-enabled solutions.

Tech-Driven Engagement The tech stack includes modern web and analytics tools (React, Facebook Pixel, Hotjar, AWS, Cloudflare). Market Cher’s platform as a high-velocity, data-driven partner for brokerages looking to optimize client acquisition, onboarding, and transaction lifecycle management.

Market Expansion Signals With a real estate emphasis in Santa Monica and a growth-oriented narrative, there may be demand for regional expansion support, training programs, and localized marketing packages that help Cher scale to additional metros or regions while maintaining brand and compliance standards.

Revenue Opportunity Reported revenue in the 10–25 million range indicates a sizable mid-market footprint. Propose value-added services such as valuation analytics, loan optimization partnerships, and performance-based marketing that align with Cher’s blended brokerage and mortgage model.

Brand Elevation and Awards Cher’s unusual mix of entertainment-like branding (award mentions) suggests an opportunity to partner on sponsorships, media productions, or branded content collaborations that enhance market visibility while driving demand for both agents and homebuyers.

Cher ® Tech Stack

Cher ® uses 8 technology products and services including HubSpot Analytics, Hotjar, TikTok, and more. Explore Cher ®'s tech stack below.

  • HubSpot Analytics
    Analytics
  • Hotjar
    Analytics
  • TikTok
    Audio, Video, Graphics
  • GitHub
    Communication And Collaboration
  • Cloudflare
    Content Management System
  • Font Awesome
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • Adobe Creative Suite
    Visualisation Software

Cher ®'s Email Address Formats

Cher ® uses at least 2 format(s):
Cher ® Email FormatsExamplePercentage
First@cher.appJohn@cher.app
85%
FirLast@cher.appJohDoe@cher.app
15%

Frequently Asked Questions

What is Cher ®'s stock symbol?

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Cher ® is a publicly traded company; the company's stock symbol is CHMI-PA.

What is Cher ®'s official website and social media links?

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Cher ®'s official website is cherahome.com and has social profiles on LinkedInCrunchbase.

How much revenue does Cher ® generate?

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As of August 2026, Cher ®'s annual revenue is estimated to be $10M - $25M.

What is Cher ®'s NAICS code?

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Cher ®'s NAICS code is 52 - Finance and Insurance.

How many employees does Cher ® have currently?

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As of August 2026, Cher ® has approximately 38 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Product Development Manager: A. N.. Explore Cher ®'s employee directory with LeadIQ.

What industry does Cher ® belong to?

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Cher ® operates in the Financial Services industry.

What technology does Cher ® use?

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Cher ®'s tech stack includes HubSpot AnalyticsHotjarTikTokGitHubCloudflareFont AwesomeJSON-LDAdobe Creative Suite.

What is Cher ®'s email format?

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Cher ®'s email format typically follows the pattern of First@cher.app. Find more Cher ® email formats with LeadIQ.

How much funding has Cher ® raised to date?

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As of August 2026, Cher ® has raised $810K in funding. The last funding round occurred on Sep 01, 2022 for $640K.

When was Cher ® founded?

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Cher ® was founded in 2019.
Cher ® logo

Cher ®

Financial ServicesCalifornia, United States11-50 Employees

Cher operates as a real estate and mortgage brokerage within the financial services sector, blending brokerage capabilities with technology and collaborative partnerships to support professionals amid a changing housing market. It provides real estate agents and loan professionals with marketing support, technology platforms, and a network designed to create opportunities and help close transactions, while enabling independent operation with access to shared resources and strategic backing.

For homebuyers, Cher connects clients with knowledgeable professionals who can guide them through property purchases and navigating today’s housing market. The approach combines brokerage expertise with technology to facilitate collaboration between real estate professionals and homebuyers. Cher is based in Santa Monica, California, and represents a smaller to mid-sized firm within the financial services industry.

Section iconCompany Overview

Stock Symbol
CHMI-PA
NAICS Code
52 - Finance and Insurance
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $810K

    Cher ® has raised a total of $810K of funding over 3 rounds. Their latest funding round was raised on Sep 01, 2022 in the amount of $640Kas a seed.

  • $10M - $25M

    Cher ®'s revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $810K

    Cher ® has raised a total of $810K of funding over 3 rounds. Their latest funding round was raised on Sep 01, 2022 in the amount of $640Kas a seed.

  • $10M - $25M

    Cher ®'s revenue is estimated to be in the range of $10M - $25M

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