Target Market Engagement Cherokee Rafting’s focus on family-friendly outdoor adventures presents opportunities to offer products and services related to family travel packages, outdoor gear, and safety equipment to enhance their customer experience.

Digital Expansion Potential With their current tech stack including SEO tools and web hosting services, there is potential to expand digital marketing efforts through targeted campaigns, website enhancements, and online booking solutions to attract more visitors.

Growth and Revenue Operating with an estimated revenue between 50M and 100M and a sizable customer base, Cherokee Rafting may benefit from customized marketing strategies, loyalty programs, and off-season promotions to increase customer retention and revenues.

Outdoor Adventure Trends As a premier whitewater outfitter, the company is well-positioned to capitalize on the growing popularity of adventure tourism by offering premium guided experiences, equipment rentals, and eco-tourism activities to expand their service offerings.

Local and Regional Reach Located in Ocoee, Tennessee, Cherokee Rafting can leverage regional travel opportunities by forming partnerships with local hotels, travel agencies, and conservation groups to broaden their marketing reach and attract more tourists seeking outdoor adventures.