Expanding Market Reach Cherokee Truck Equipment's ecommerce presence on platforms like eBay and Amazon demonstrates an active strategy to reach broader customer segments beyond traditional sales channels, presenting opportunities for upselling and expanding its digital marketing efforts to increase sales volume.

Industry Diversification With a focus on truck and utility vehicle equipment for various applications including railroad, construction, and municipal services, there is potential to tailor sales pitches to multiple sectors, offering customized solutions that address their specific fleet needs.

Acquisition Growth Being part of ML Utilities and recently acquired by it indicates a strategic consolidation which can open doors for cross-selling related maintenance, compliance, and fleet management services to Cherokee's existing customer base.

Product Portfolio Breadth Cherokee offers a wide range of heavy-duty equipment such as aerial lifts, salt spreaders, and truck-mounted cranes, providing numerous opportunities for targeted outreach to fleet operators upgrading or expanding their vehicle capabilities.

Geographic Focus Located in Chattanooga with operations serving the Southeast and beyond, there are prospects to penetrate regional municipal, utility, and construction markets, especially as demand for specialized truck equipment grows in these areas.