Insights

Innovative Product Launches CHERRY's recent introduction of advanced switches such as MX Northern Light and MX Falcon at Computex 2025 positions the company as a leader in high-quality, innovative input devices. This provides opportunities to target premium PC builders, gaming equipment brands, and enterprise clients seeking cutting-edge peripherals.

Expansion through Partnerships The company’s strategic partnerships with distributors like TD Synnex and Synnex Australia enhance its distribution channels globally, creating openings for developing new OEM and reseller relationships, especially in growing markets across Asia and Europe.

Focus on Future Workplace CHERRY’s emphasis on the New Work concept and modern workplace environments highlights a potential sales avenue in corporate enterprise solutions, offering durable, high-performance input devices tailored for office, security, and industry sectors looking to modernize their setups.

Recent Market Presence Participation in prominent events like Computex 2025 and active media presence indicates strong market visibility and brand positioning, making it possible to leverage this momentum to approach tech retailers, specialized computer shops, and e-commerce platforms.

Premium Market Positioning With revenues estimated between 100 million and 250 million USD and a focus on high-end, German-quality products, CHERRY appeals to premium consumers and businesses demanding durability and performance, presenting opportunities to upsell to enterprise clients and high-end consumer segments.

CHERRY Tech Stack

CHERRY uses 8 technology products and services including Amazon CloudFront, Angular, jQuery UI, and more. Explore CHERRY's tech stack below.

  • Amazon CloudFront
    Content Delivery Network
  • Angular
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • macOS
    Operating Systems & Computing Languages
  • YouTube
    Video Players
  • X-Content-Type-Options
    Web & Portal Technology
  • mod_jk
    Web Server Extensions
  • Twitter
    Widgets

Media & News

CHERRY's Email Address Formats

CHERRY uses at least 1 format(s):
CHERRY Email FormatsExamplePercentage
First.Last@cherry.deJohn.Doe@cherry.de
93%
LastFir@cherry.deDoeJoh@cherry.de
4%
F.Last@cherry.deJ.Doe@cherry.de
2%
First@cherry.deJohn@cherry.de
1%

Frequently Asked Questions

Where is CHERRY's headquarters located?

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CHERRY's main headquarters is located at Auerbach in Der Oberpfalz, Bavaria 91275 Germany. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is CHERRY's phone number?

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You can contact CHERRY's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CHERRY's stock symbol?

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CHERRY is a publicly traded company; the company's stock symbol is CHMI-PB.

What is CHERRY's official website and social media links?

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CHERRY's official website is cherry.de and has social profiles on LinkedIn.

What is CHERRY's NAICS code?

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CHERRY's NAICS code is 3341 - Computer and Peripheral Equipment Manufacturing.

How many employees does CHERRY have currently?

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As of March 2026, CHERRY has approximately 389 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Ceo & Managing Director, Cherry Americas: J. P.Coo: U. S.Head Of Products And Portfolio: J. J.. Explore CHERRY's employee directory with LeadIQ.

What industry does CHERRY belong to?

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CHERRY operates in the Computer Hardware Manufacturing industry.

What technology does CHERRY use?

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CHERRY's tech stack includes Amazon CloudFrontAngularjQuery UImacOSYouTubeX-Content-Type-Optionsmod_jkTwitter.

What is CHERRY's email format?

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CHERRY's email format typically follows the pattern of First.Last@cherry.de. Find more CHERRY email formats with LeadIQ.

When was CHERRY founded?

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CHERRY was founded in 1953.

CHERRY

Computer Hardware ManufacturingBavaria, Germany201-500 Employees

CHERRY, headquartered in Auerbach/OPf., Germany, is a leading global manufacturer of computer input devices with a focus on Office, Gaming, Industry, Security, and switches for mechanical keyboards. CHERRY employs approximately 400 people in production plants and corporate branches in Germany, France, UK, Hong Kong, China, Taiwan and the USA. Founded in 1953, CHERRY stands for German quality products that are designed and produced in Germany and developed specifically for the needs of its customers. In 2019, the company opens a new headquarters in Auerbach, reflecting the new image of CHERRY as the workplace of the future, with an emphasis on the concept of New Work. CHERRY brings high quality, passion as well as design in working environments and thus addresses end-customers and companies alike who have high demands on performance, service life and functionality.

Section iconCompany Overview

Headquarters
Auerbach in Der Oberpfalz, Bavaria 91275 Germany
Phone number
Website
cherry.de
Stock Symbol
CHMI-PB
NAICS Code
3341 - Computer and Peripheral Equipment Manufacturing
Founded
1953
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    CHERRY's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    CHERRY's revenue is estimated to be in the range of $100M$250M

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