Insights

Strategic Acquisition CHERRY's recent acquisition of Active Key GmbH & Co. showcases a strategic move to expand its product portfolio. This presents an opportunity for cross-selling and upselling to a wider customer base.

Innovative Product Launch Launch of specific mechanical keyboards using CHERRY MX Ultra Low Profile switches indicates a focus on innovation. Sales reps can leverage these unique products to target tech-savvy customers seeking cutting-edge peripherals.

Leadership Expansion Hiring Oliver Kaltner as the Chairman of the Management Board brings valuable industry expertise. Leveraging Kaltner's leadership can open doors for strategic partnerships and high-value enterprise sales.

Market Positioning CHERRY's emphasis on German quality and design in its products resonates with customers desiring premium solutions. Highlighting this positioning can attract customers willing to invest in higher-priced, quality peripherals.

Global Presence With production plants and branches in multiple countries, CHERRY has a global presence. Understanding local market dynamics can aid sales representatives in developing tailored strategies for each region.

Similar companies to CHERRY

CHERRY Tech Stack

CHERRY uses 8 technology products and services including Fastly, styled-components, Moment.js, and more. Explore CHERRY's tech stack below.

Fastly
Content Delivery Network
styled-components
Javascript Frameworks
Moment.js
Javascript Libraries
jQuery Mobile
Mobile Frameworks
CivicTheme
UI Frameworks
mod_jk
Web Server Extensions
Nginx
Web Servers
Facebook
Widgets

Media & News

CHERRY's Email Address Formats

CHERRY uses at least 1 format(s):

CHERRY Email Formats	Example	Percentage
First.Last@cherry.de	John.Doe@cherry.de	93%
LastFir@cherry.de	DoeJoh@cherry.de	3%
F.Last@cherry.de	J.Doe@cherry.de	3%
FirstL@cherry.de	JohnD@cherry.de	1%

Frequently Asked Questions

Where is CHERRY's headquarters located?

CHERRY's main headquarters is located at Cherrystraße Auerbach, Bavaria 91275 DE. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is CHERRY's phone number?

You can contact CHERRY's main corporate office by phone at +1-262-942-6500. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CHERRY's stock symbol?

CHERRY is a publicly traded company; the company's stock symbol is CHER.

What is CHERRY's official website and social media links?

CHERRY's official website is cherry.de and has social profiles on LinkedIn.

How much revenue does CHERRY generate?

As of June 2024, CHERRY's annual revenue reached $75M.

What is CHERRY's NAICS code?

CHERRY's NAICS code is 3341 - Computer and Peripheral Equipment Manufacturing.

How many employees does CHERRY have currently?

As of June 2024, CHERRY has approximately 334 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Category Management: A. H.Head Of Testing And Laboratory: D. W.Head Bar: Y. J.. Explore CHERRY's employee directory with LeadIQ.

What industry does CHERRY belong to?

CHERRY operates in the Computer Hardware Manufacturing industry.

What technology does CHERRY use?

CHERRY's tech stack includes Fastlystyled-componentsMoment.jsjQuery MobileCivicThememod_jkNginxFacebook.

What is CHERRY's email format?

CHERRY's email format typically follows the pattern of . Find more CHERRY email formats with LeadIQ.

When was CHERRY founded?

CHERRY was founded in 1953.

CHERRY

Computer Hardware ManufacturingBavaria, Germany201-500 Employees

CHERRY, headquartered in Auerbach/OPf., Germany, is a leading global manufacturer of computer input devices with a focus on Office, Gaming, Industry, Security, and switches for mechanical keyboards. CHERRY employs approximately 400 people in production plants and corporate branches in Germany, France, UK, Hong Kong, China, Taiwan and the USA. Founded in 1953, CHERRY stands for German quality products that are designed and produced in Germany and developed specifically for the needs of its customers. In 2019, the company opens a new headquarters in Auerbach, reflecting the new image of CHERRY as the workplace of the future, with an emphasis on the concept of New Work. CHERRY brings high quality, passion as well as design in working environments and thus addresses end-customers and companies alike who have high demands on performance, service life and functionality.