Insights

Computing Peripherals CHERRY is a global manufacturer of computer input devices with a broad product focus including mechanical keyboards switches and gaming peripherals, presenting direct sales opportunities for advanced keyboard components, switches, and enterprise-grade peripherals.

Expansion & Partnerships Recent strategic activity includes TD SYNNEX partnerships and Computex 2025 reveals, signaling a push to expand distribution, channel partnerships, and retail reach across Europe, Asia, and beyond.

Germany Quality Brand positioning emphasizes German-made quality and design, offering premium positioning for enterprise procurement, educational institutions, and security-conscious clients seeking durable, locally produced hardware.

Product Innovation New switch designs debut at Computex 2025, including IK inductive switches and MX series variants like MX Northern Light, presenting upsell opportunities for professional and enthusiast markets seeking high-performance, customizable keyboards.

Growth & Scale Revenue range and headcount indicate a mid-sized manufacturer with international reach and multi-region operations, making it suitable for cross-sell of accessories, services, and bundled solutions to existing customers and partners.

CHERRY Tech Stack

CHERRY uses 8 technology products and services including Atlassian, Magento, SAP Business ByDesign, and more. Explore CHERRY's tech stack below.

  • Atlassian
    Application Development & Management
  • Magento
    E-commerce
  • SAP Business ByDesign
    Enterprise Resource Planning
  • Dachser
    Logistics
  • YouTube
    Video Players
  • SOAP
    Web & Portal Technology
  • Piwik PRO Core
    Web Analytics
  • Facebook
    Widgets

Media & News

CHERRY's Email Address Formats

CHERRY uses at least 1 format(s):
CHERRY Email FormatsExamplePercentage
First.Last@cherry.deJohn.Doe@cherry.de
93%
LastFir@cherry.deDoeJoh@cherry.de
4%
F.Last@cherry.deJ.Doe@cherry.de
2%
First@cherry.deJohn@cherry.de
1%

Frequently Asked Questions

Where is CHERRY's headquarters located?

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CHERRY's main headquarters is located at Auerbach in Der Oberpfalz, Bavaria 91275 Germany. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is CHERRY's phone number?

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You can contact CHERRY's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CHERRY's stock symbol?

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CHERRY is a publicly traded company; the company's stock symbol is CHMI-PB.

What is CHERRY's official website and social media links?

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CHERRY's official website is cherry.de and has social profiles on LinkedIn.

What is CHERRY's NAICS code?

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CHERRY's NAICS code is 3341 - Computer and Peripheral Equipment Manufacturing.

How many employees does CHERRY have currently?

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As of April 2026, CHERRY has approximately 389 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Ceo & Managing Director, Cherry Americas: J. P.Coo: U. S.Head Of Distribution Sales Europe: O. T.. Explore CHERRY's employee directory with LeadIQ.

What industry does CHERRY belong to?

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CHERRY operates in the Computer Hardware Manufacturing industry.

What technology does CHERRY use?

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CHERRY's tech stack includes AtlassianMagentoSAP Business ByDesignDachserYouTubeSOAPPiwik PRO CoreFacebook.

What is CHERRY's email format?

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CHERRY's email format typically follows the pattern of First.Last@cherry.de. Find more CHERRY email formats with LeadIQ.

When was CHERRY founded?

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CHERRY was founded in 1953.
CHERRY logo

CHERRY

Computer Hardware ManufacturingBavaria, Germany201-500 Employees

CHERRY is a global manufacturer of computer input devices based in Auerbach in der Oberpfalz, Bavaria, Germany. The company focuses on products for office and gaming use, as well as industrial and security applications, including switches for mechanical keyboards, with an emphasis on quality and reliability. It operates production plants and corporate branches in Germany, France, the UK, Hong Kong, China, Taiwan and the USA, and opened a new headquarters in Auerbach in 2019 to reflect a modern workplace concept. Founded in 1953, CHERRY has a long-standing position in the computer hardware industry and serves both end-users and business customers. At Computex 2025 the company unveiled its IK inductive switch along with three MX mechanical switches—MX Honey, MX Blossom and MX Falcon—signaling an expansion of its product lineup.

Section iconCompany Overview

Headquarters
Auerbach in Der Oberpfalz, Bavaria 91275 Germany
Phone number
Website
cherry.de
Stock Symbol
CHMI-PB
NAICS Code
3341 - Computer and Peripheral Equipment Manufacturing
Founded
1953
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    CHERRY's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    CHERRY's revenue is estimated to be in the range of $100M$250M

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