EV Portfolio Growth Capitalize on Chevrolet's expanding EV lineup, including Equinox EV and Blazer EV, and upcoming model refreshes to target fleet buyers and municipal customers seeking zero-emission transportation, with pilot programs for ride-hailing and delivery fleets.

Rural Market Drive Leverage participation in Wisconsin Farm Technology Days and other rural events to build relationships with agricultural operators and rural dealers, offering test drives, flexible financing, and fleet solutions tailored to farm and agribusiness markets.

Energy Integration Promote the integration of GM Energy Pass within MyChevrolet and related apps to offer bundled home charging, energy management, and partnerships with charging networks for residential and commercial customers, driving stickiness and cross-sell opportunities.

Safety & Reliability Address ongoing safety and reliability concerns by supporting dealer training, proactive service campaigns, and recall remediation programs that reassure customers and preserve Chevrolet's brand trust.

Enthusiast Marketing Leverage the Chevrolet Video Academy and enthusiast communities to drive accessory and performance part sales, while coordinating influencer and experiential marketing initiatives through the brand's digital advertising platforms.