Strong market presence Long-standing player since 1980 with a diverse portfolio of fruit juices, dairy beverages, and snacks, indicating broad product cross-sell opportunities within the food and beverage sector in Nigeria and beyond.

Quality and trust ISO 22000 certification and a Great Place To Work certification (2023 and 2024) signaling robust food safety practices and a positive employer brand, which can be leveraged to reassure retailers and distributors about reliability and consumer trust.

Digital and omni Active e-commerce and digital presence with WordPress, Shopify, WooCommerce, and WhatsApp Business suggesting opportunities for B2B and B2C online sales expansions, sample campaigns, and direct-to-consumer partnerships.

Growth potential Revenue in the range of $10M-$25M with a sizable workforce positions CHI Limited as a mid-market partner suitable for larger retail chains, institutional buyers, and regional distributors seeking scale and reliability.

Marketing leverage Recent visibility at Nigerian Marketing Awards 2024 and ongoing event participation provide openings for co-branded marketing initiatives, sponsorships, and collaborative promotions with retailers and media partners.