Family and Youth Engagement Chia Laguna is expanding family and youth offerings with a new kids nature programme and nature-led activities for ages 3 to 17, presenting a clear cross-sell opportunity for family packages, kids’ clubs, and educational retreats.

Seasonal and Experience Upsell The introduction of nature-based and sports programs, including Campioni Soccer Academies and outdoor activities, supports upsell of experiential stays, junior camps, and tiered activity bundles to increase per-guest revenue during peak seasons.

Strategic Leadership New appointment of a seasoned Director of Sales signals a focus on revenue optimization and outbound enterprise partnerships, suggesting opportunities for corporate retreats, group bookings, and travel partnerships.

Market Positioning Boutique luxury resort with 6 km coastline and wellness focus positions itself for premium packages, private villas, and long-stay wellness retreats, offering high-margin opportunities in SEA and wellness tourism channels.

Digital and Partnerships Active digital touchpoints include WordPress, Shopify, and marketing tools; potential for direct booking enhancements, loyalty programs, and content-driven campaigns to attract families, couples, and outdoor enthusiasts.