Free planning edge Leverage their value proposition of free event planning to position upsell opportunities such as premium venue sourcing, VIP experiences, or extended concierge services for larger corporate events.

Venue network leverage Target partnerships with their 60+ venue network to offer exclusive corporate packages, preferred-rate bundles, or multi-venue itineraries for client entertainment, team building, and client-hosted events.

Chicago focus Capitalize on local market momentum by offering regional growth services, local supplier collaborations, and event marketing packages tailored to Chicago businesses seeking after-hours engagement and employee appreciation events.

SMB friendly scale Position as an accessible event solution for mid-market companies needing stress-free planning, with tiered service levels, and scalable options to fit 11-50 employee organizations expanding their events program.

Tech-enabled services Highlight their existing tech stack familiarity to propose integrated event management offerings, data-informed attendee insights, and seamless booking experiences through Microsoft 365 and Google ecosystems.