Partnerships for exposure Explore partnership opportunities with companies like Anheuser-Busch and Tito's Handmade Vodka for increased brand exposure and potential cross-promotion.

Team expansion catalyst Take advantage of recent personnel changes such as promoting Brady Lail to explore merchandise collaboration or sponsorship deals to capitalize on increased fan engagement.

Acquisition leverage Leverage recent acquisitions like Yasmani Grandal to expand merchandise offerings or create targeted marketing campaigns to engage fans of acquired players.

Community engagement events Tap into community engagement events like the 'Sox Ultimutt Dog Naming Contest' to sponsor activities, promote products, and connect with fans on a personal level.

Cultural tie-ins for product innovation Utilize cultural tie-ins like the Chicago-Style Hot Dog Kit launch to develop themed merchandise or limited-edition products that resonate with the fan base.