Exclusive Dealer Network Leverage Chico Truck & RV’s unique position as Northern California’s only authorized reflex spray-on liner dealer and the sole PJ Trailer stocking dealer within 100 miles to cross-sell protective coatings and high-margin trailer accessories to existing truck and RV customers.

Expanded Service Footprint Target customers across Northern California and surrounding areas where the company already services from Oroville to Reno; develop regional sales campaigns for parts, repairs, and preventative maintenance packages to convert service visits into repeat trailer and accessory sales.

ASE Certified Advantage Highlight the ASE certified technicians as a selling point to commercial fleets and individual owners requiring reliable, high-quality repairs; upsell maintenance plans, warranty-backed services, and fleet service contracts to improve lifetime value.

Trailer and Accessory Upsell Capitalize on being one of the largest trailer dealers in the region by bundling trailers with compatible parts, upgrades, and accessories; offer bundled financing options and seasonal promotions to boost average order value.

Growth Readiness With a revenue range of 1–10 million and a sizable regional footprint, pursue partnerships with related OEMs and local businesses, cultivate referrals from service customers, and propose recurring revenue streams through parts subscriptions and maintenance programs.